Wasserman · 1 month ago
Senior Manager, Performance
Brooklyn, NY
Full-time
Onsite
Mid, Senior Level
$76K/yr - $83K/yr
3+ years expWasserman operates at the epicenter of sports, music and entertainment, serving talent, brands and properties on a global scale. The Senior Manager, Performance will lead day-to-day performance marketing delivery for North American clients, manage key stakeholder relationships, and oversee campaign planning and execution to maximize ROI.
AdvertisingMarketingSocial MediaSports
Responsibilities
Own day-to-day performance marketing delivery for North American Performance clients, acting as the primary point of contact and trusted advisor
Manage key stakeholder relationships (clients, rights-holders, partners, suppliers), establishing clear governance, comms cadence, and escalation paths
Translate client core objectives, budget parameters, and commercial goals into channel strategies and test-and-learn roadmaps across fan engagement, first-party audience growth, and insight collection
Oversee campaign planning, execution, and optimisation, ensuring rigorous measurement, A/B testing, and continuous improvement against KPIs
Lead reporting and performance evaluation for digital campaigns and activations, delivering clear, concise narratives that connect data to business outcomes
Partner with product/tech teams to scope, brief, and test enhancements to digital platforms (microsites, apps, gamification) that impact acquisition, conversion, and retention of sports fans
Champion first-party data best practice, audience capture, consent, enrichment, segmentation, and activation, leveraging our CDP/CRM to drive activation
Provide strategic consultancy on audience growth and commercialisation, including digital funnel design, pricing/promotions, and partnerships
Collaborate closely with the Associate Director on account growth, develop scopes, costings, and roadmaps; contribute to pitch responses and new business strategy
Manage and coach junior team members to deliver accurately, efficiently, and on time; set priorities, review output quality, and drive best-practice adoption
Stay current on digital tech, ad platforms, privacy regulations (GDPR/CCPA), analytics, and measurement trends to inform planning and optimisation
Build and present internal/external performance reviews, quarterly business reviews, and strategic recommendations that align to commercial objectives
Track time and financials daily for accurate billing and forecasting
Qualification
Required
3–4+ years in performance/digital marketing (agency experience strongly preferred) managing multi-channel campaigns and large client stakeholders
Deep understanding of the current performance landscape, paid media, measurement, attribution, data & privacy, and audience strategy across the full funnel
Clear, confident communicator with exceptional project management skills; adept at simplifying complex data into actionable storytelling
Extremely organised with a strong work ethic; thrives in fast-paced environments with tight deadlines and multiple priorities
Advanced MS PowerPoint skills for crafting of presentations that connect insights to outcomes with compelling narratives, not just charts
Strong MS Excel skills, able to derive optimisation recommendations from first-party data sets
Working knowledge of tagging/measurement with some knowledge of Figma/Photoshop is useful for the role but not essential
Experience with CRM/CDP and first-party data activation preferred; familiarity with web/app development processes and analytics implementation
Interest in the sports industry preferred, with a commercial mindset focused on audience growth and monetisation
Company
Wasserman
Wasserman provides marketing services to the most iconic sports figures, musical artists, brands, and properties.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Providence Equity Partners
2022-11-01Private Equity
Leadership Team
Sam Alpert
SVP, Marketing - Music
Christa D'Alimonte
Chief Legal Officer
Recent News
Sports Business Journal
2026-01-09
Sports Business Journal
2025-12-19
Sports Business Journal
2025-12-17
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