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Wesleyan University · 1 month ago

Temporary Web Content Strategist/Writer

Middletown, CT

Full-time

Hybrid

Senior Level

$35/hr - $40/hr

5+ years exp

Wesleyan University is enhancing its reputation as a leader in liberal education through its Office of Communications. The Temporary Web Content Strategist/Writer will be responsible for strategic web planning and writing content for department websites migrating into a new core web structure, ensuring optimal user experience and adherence to brand guidelines.

Higher Education

Culture & Values

H1B Sponsor Likely

Responsibilities

Execute the content strategy for web content migration, planning, and managing project activities as well as researching, collecting and maintaining content inventory, gap analysis reporting, and content contribution efforts

Write and/or edit all web content optimizing for user experience (UX), including accuracy, readability, search engine optimization and appropriateness for target audience and the web medium; provides feedback and collaborates with writers and content contributors

Adhere and manage to project content deadlines, and coordinate with internal teams and clients and our external web vendor to ensure scheduled due dates are met

Provide input to and enforce editorial style sheets, policies, and procedures for web-specific content to ensure consistency in style, tone, and quality of websites, in adherence with best practices in digital marketing and communications and university brand voice and guidelines

Work closely with various stakeholders to determine content needs, provide writing assistance and user experience recommendations when necessary and working closely with other university staff on stakeholder priorities and work products appropriate for the web

Assess, catalog, and organize website content based on navigational flow models and high-level navigation standards. Ensure consistency and ADA compliance for web content

Other duties as assigned

Qualification

Content strategy developmentWeb content writingContent management systemsSEO optimizationDigital marketingMulti-taskingInterpersonal skillsOrganizational skillsCollaborationDetail-oriented

Required

Minimum of five years of demonstrated experience in developing, implementing and/or maintaining a comprehensive content strategy for a complex web ecosystem

Bachelor's degree, preferably in Communications, English, Marketing, or similar discipline, or an equivalent combination of education and experience

Familiarity with branding and marketing communications with an understanding of editorial considerations for publishing to the web or digital platforms

Digital marketing background with experience using content management systems (CMS) to manage internet properties

Proven writing, editing, proofing and website management skills

Familiarity with accessibility best practices on mobile devices and desktop platforms

Ability to work with team members in a collaborative model

Must be organized, detail oriented, and able to multi-task in a fast-paced environment where very simple projects run side-by-side with highly complex projects

Excellent interpersonal and communications skills with the ability to work with diverse audiences

Hands-on position that requires accomplished conceptual skills, strategic planning and execution

Demonstrated commitment to work within a diverse environment and interact openly with individuals of different backgrounds

Preferred

Experience with a content management system (CMS) such as Cascade or Wordpress

SEO optimization experience a plus

Benefits

Comprehensive group insurance plans

Wellness programs and incentives

Generous paid time off

Retirement plans

Flexible work schedules

Employee and dependent tuition programs for those who qualify

Company

Wesleyan University

Wesleyan University is a diverse, energetic liberal arts community where critical thinking and practical idealism go hand in hand.

Founded in 1831

Middletown, Connecticut, USA

501-1000 employees

http://wesleyan.edu

H1B Sponsorship

Wesleyan University has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (14)

2024 (10)

2023 (9)

2022 (13)

2021 (6)

2020 (8)