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OLIPOP PBC · 20 hours ago

Regional Sales Manager- Midwest

United States

Full-time

Onsite

Mid, Senior Level

$90K/yr - $110K/yr

6+ years exp

OLIPOP is a company dedicated to improving consumer health through innovative soda products. They are seeking a Regional Sales Manager for the Midwest to drive retail performance and build brand loyalty while managing partnerships and executing sales strategies.

Food and BeverageHealth CareNutritionPlant-Based Foods

Responsibilities

Manage partnerships with internal OLIPOP sales team, distributor partners, natural food brokers and 3rd party merchandisers

Execute a monthly volume and distribution plan to achieve overall objectives in the market

Translate national business strategy into clear and regionally, locally (or channel) executable plans and focus resources accordingly within the territory

Eagerness and willingness to get your hands dirty in the field - hit accounts, build relationships at store level and get OLIPOP prime placements within retail sets

Build annual purchase and spend forecasts; execute and evaluate on a monthly basis

Analyze monthly depletion reports, pinpoint opportunities for underperforming distributors, accounts and routes

Ensure all sales efforts are in compliance with state laws

Maintain accurate records regarding distributor profiles, retail and on-premise. distribution, and competitive activity and pricing

Market analysis to track brand’s performance and inform sales / marketing decisions

Build innovative presentations for total business and distribution partners designed to initiate an action-oriented response

Monitor competitor activity within the region and provide constructive feedback on areas to improve

Help identify and implement route to market in both developing and established channels if improvement is necessary

Conduct “route rides” with our DSD partner and natural food brokers

Schedule and conduct distributor team meetings to inform and educate Sales Representatives of brand standards to optimize sales performance

Manage market work with distributor sales representatives

Design and implement incentive programs intended to guide distributor organizations in achieving sales objectives in partnership with the Director of Sales

Collaborate with the corporate and field-marketing teams to create comprehensive marketing plans to profitably increase market share

Develop and execute initiatives that strengthen bonds with fan bases

Qualification

Sales ManagementConsumer Packaged GoodsRetail Channel ExperienceData Tools ProficiencyPeople LeadershipProject ManagementInterpersonal SkillsCommunication SkillsProblem Solving

Required

6-8 years of experience in sales within a consumer-packaged goods company (beverage preferred)

2+ years of experience in people leadership, leading a field sales team

Ability to identify white space opportunity, take initiative and work autonomously

Works well with ambiguity – can navigate in the grey and asks the right questions to get at the solution

Deeply passionate about the brand, inspired by what we represent, and have a desire to make an impact with your career

Enthusiastic and comfortable working in a rapidly growing and changing environment

Proficient in Data Tools (SPINS, DSD depletions, Retailer Portals) and Trade Math (selling price, margins, etc) and ability to evaluate the business and your performance analytically

Strong planning, organizational, project management along with excellent interpersonal, written/oral communication and presentation skills, including full competence with Microsoft Office (Excel, PowerPoint, Word and Outlook)

Analyze opportunities quickly and have an ability to execute company goals efficiently

Resourcefulness to improvise and adapt to deal with daily challenges via creative problem solving

50% estimated travel for the role, including overnight stays

Physical Requirements / Working Conditions: must be able to lift up to 40 pounds

Preferred

Experience in the natural & conventional retail channels and relevant classes of trade with CPG selling background in refrigerated space is highly preferred

Established relationships and demonstrated success working with key retail accounts along with the leading brokers and distributors (UNFI, KeHE, Lipari, etc), servicing these channels