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Swatch Group · 1 month ago

OMEGA Luxury Timepieces - Public Relations & Communications Coordinator - Miami Corporate Office

Miami, FL

Full-time

Onsite

Entry, Mid Level

2+ years exp

Swatch Group's OMEGA is a prestigious luxury watch manufacturer known for its innovation and excellence. The Public Relations & Communications Coordinator will manage PR activities, cultivate media relationships, and assist in organizing events to enhance the brand's narrative and visibility.

FashionJewelryManufacturing

Responsibilities

Manage PR activities including media requests and strategy, assist with the organization of activations and communications events, daily relationships with key editors and US media

Manage PR daily activities including press pitching and placements, campaign strategies and press samples management

Coordinate sample trafficking guidelines

Coordinate PR guests’ logistics, attendance and activities during national and international events

Liaison with media partners for engagement, cultivate strong relationships with fashion, luxury, trade and sports editors, journalists and influencers under PR Manager’s supervision

Manage media inquiries and protect brand narrative

Assist in the pitching creation process, coming up with ideas and able to react quickly and under pressure to resolve issues

Manage photoshoots with OMEGA Ambassadors and Friends of the Brand, and the liaison with their teams (agent, publicist, stylist, glam…)

Recruit and pitch new Content Creators for Brand loyalty development, as well as for press trips and brand activations

Assist with shipping of Press Gifts

Review competitor’s activations and ROI for Media comparison analysis

Review and organize all assets sent by OMEGA HQ – including product images, press releases, media alerts

Coordinate administrative activities of public relations

Assist with Ambassador and Friend of the Brand requests – including appearances, loans and use of brand allowance

Manage creation and distribution of press releases, media kits and all other PR materials in an accurate and timely manner

Manage digital showroom, Fashion GPS & Muckrack

Support all daily Press Office tasks

Maintain master editorial tracking document, including all press requests, pitching, anticipated editorial, secured editorial and missed opportunities, working and monitoring

Send and pitch editorial trunks and new press kits invitations to national and local press upon PR & Communication Manager’s approval

Maintain and save well-organized database of HQ assets, press texts and brand communication tools across all categories including but not limited to press kits, images, preview boxes, information notes, update credit and placement tracker

Update, and maintain press, e-influencer, and industry contacts database, ensuring accurate records for internal reporting tools and gifting

Invoices management with review and payment

Assist on Monthly PR budget with manager

Create project proposals for events, pitches, communications strategy, and other collaborations

Conduct monthly PR Sample audits – in collaboration with Operations and VIP team

Define needs based on OMEGA HQ requests

Assist HQ with International photoshoots in the US

Assist HQ with international events when needed

Create monthly market context presentation for HQ

Qualification

Public RelationsMedia RelationsEvent CoordinationAdobe PhotoshopAdobe IllustratorMicrosoft OfficeLaunchmetricsFashion GPSMuck RackBilingualPlanning SkillsCommunication SkillsTime ManagementTeam PlayerAttention to DetailAdaptability

Required

Bachelor's Degree required

2 – 3 years' experience in a similar position

2 – 3 years' experience in an office work environment

Proficiency in Adobe Photoshop, Adobe Illustrator, Microsoft office Word, Excel, and PowerPoint

Experience with Launchmetrics, Fashion GPS and Muck Rack

Superior planning and organizing skills; ability to prioritize and plan work activities; ability to multi-task

Direct and efficient communication skills, both written and verbal

Good time management skills

Pro-active and dynamic

Highly self-motivated with sharp attention to detail and strong focus on execution & rigorous implementation

Team player, at ease with transversal and multi-sites organization

Adapts quickly to change and last-minute requests as needed

An aesthetic eye and an understanding of the luxury world

Ability to work outside of traditional business hours and weekends as needed

Ability to travel as needed

Ability to work in office 5 days a week

Based in Miami, FL

Preferred

Communications, Public Relations, Marketing or related field preferred

Desired experience in US market

Bilingual is a plus

Benefits

Excellent health, dental and vision insurance ( employee and dependents are eligible 1 st of the month following 30 days; generous employer contribution)

Immediate participation in the 401(k) and 100% vested employer match after one year (maximum 4% employer match with 5% employee contribution)

Company paid life insurance and Long Term Disability

18 PTO days per year, 23 PTO after 5 years

7 days per year extended paid time for medical, parental and military leave

Holiday pay

Voluntary FSA, STD, Accident/Hospital Indemnity insurance

Employee product discount

Transitchek Program – Save money on commuting to work and/or parking with up to $270 pre-tax dollars per month

Internal transfer and growth potential

$500 Employee Referral Bonuses

Free parking (if applicable)