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Travel + Leisure Co. · 3 months ago

Senior Analyst, Marketing Analytics

Orlando area

Full-time

Hybrid

Senior Level

5+ years exp

Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. The Sr. Analyst, Marketing Analytics supports the analysis, optimization, and reporting of marketing performance across digital channels, contributing to advanced measurement practices and delivering insights that drive smarter, data-driven marketing strategies across the organization.

HospitalityTour OperatorTravel

Responsibilities

Analyze and interpret data from digital and traditional marketing campaigns to evaluate performance and uncover growth opportunities

Build, maintain, and enhance dashboards and recurring reporting to monitor KPIs, customer behavior, and overall marketing effectiveness

Ensure accurate tracking, validate data quality, and contribute to reporting consistency and documentation

Conduct A/B and multivariate testing to evaluate creative, messaging, offer and audience performance drivers

Support incrementality (holdout) testing, including test design, setup, and post-test analysis

Analyze and synthesize test outcomes to deliver actionable recommendations

Support the maintenance, interpretation, and insight integration of the multi-touch attribution (MTA) model

Lead marketing forecasting, budget allocation insights, and ROI/ROAS analysis, including scenario planning that informs data-driven investment decisions

Collaborate with marketing, product, and analytics stakeholders to define campaign measurement plans and ensure consistent tracking

Present findings and strategic recommendations to senior leadership and cross-functional teams

Qualification

Marketing analyticsSQL proficiencyData visualization toolsA/B testingDigital marketing knowledgeData storytellingForecastingBudgetingCustomer-centricStatistical programmingCRM platformsSubscription-based experienceCommunication skillsTeam player

Required

Bachelor's degree in Marketing, Business, Statistics, Economics, Data Science, or related field (or equivalent experience)

5+ years of experience in marketing analytics or digital analytics (digital reporting visualization, eCommerce analytics, A/B & personalization testing)

Proficiency in SQL (BigQuery, Snowflake, or SQL Server) for querying and data manipulation

Strong understanding of digital marketing channels and related KPIs

Experience with data visualization tools such as Power BI, Tableau, Looker Studio, or Domo

Ability to analyze large data sets and generate clear, actionable insights

Experience working with clickstream data in Google BigQuery or other data warehouse solutions such as AWS or Snowflake

Experience supporting A/B & Personalization test design and interpreting experimental results (e.g. Adobe Target/Google Optimize, Maxymiser, or Optimizely)

Familiarity with attribution frameworks, incrementality testing, or marketing measurement approaches

Excel skills (formulas, pivot tables, joins)

Strong communication and data storytelling skills

A team player who is self-motivated, enthusiastic, and customer-centric

Preferred

Exposure to basic statistical programming (R, Python, SAS)

Experience with CRM or CDP platforms (e.g., Salesforce Marketing Cloud, HubSpot, Simon Data)

Experience in subscription-based, travel, hospitality, or consumer services industries

Benefits

Medical

Dental

Vision

Flexible spending accounts

Life and accident coverage

Disability

Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)

Wish day paid time to volunteer at an approved organization of your choice

401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)

Legal and identify theft plan

Voluntary income protection benefits

Wellness program (subject to provider availability)

Employee Assistance Program

Company

Travel + Leisure Co.

Travel + Leisure Co., the world's leading vacation ownership and membership travel company, provides more than six million vacations to travelers every year.

Founded in 2006

Orlando, Florida, USA

10001+ employees