El Pollo Loco, Inc. · 1 week ago
Sr. Manager, Marketing Analysis
Costa Mesa, CA
Full-time
Hybrid
Senior Level
$123K/yr - $140K/yr
6+ years expEl Pollo Loco, Inc. is seeking a strategic and data-driven Senior Manager, Marketing Analysis to lead sales forecasting and evaluate marketing performance across their business. This role involves developing insights to drive sales and profitability while partnering with various departments to inform decision-making and shape strategies.
Food and Beverage
Responsibilities
Serve as a strategic thought partner to Marketing, Supply Chain, Finance, Operations, and external agencies, translating complex data into clear recommendations that drive brand, guest, and financial outcomes
Lead the end-to-end analytical strategy to evaluate marketing effectiveness, media performance, pricing/discount strategies, menu architecture, product innovation, and guest behavior
Develop robust data models, dashboards, and business cases that quantify ROI and optimize marketing campaigns, loyalty programs, CRM initiatives, and promotional activities
Design and lead test-and-learn initiatives—including A/B tests and controlled pilots—to evaluate marketing, product, pricing, and menu strategies and accelerate organizational learning
Assess topline sales, traffic, product mix, and guest segmentation utilizing internal and third-party tools to uncover growth opportunities and guide channel and campaign optimization
Lead annual and quarterly planning cycles through advanced sales forecasting, target setting, and scenario modeling that guide investment decisions
Partner with Consumer Insights to monitor industry trends, competitive dynamics, and consumer behavior to contextualize performance and inform brand strategy
Build, maintain, and continuously refine advanced forecasting models that incorporate historical performance, market conditions, and external factors to improve accuracy and strategic planning
Partner closely with IT team to strengthen data hygiene, ingestion, validation, and automation of reporting pipelines
Build and maintain scalable dashboards and visualization tools that empower business users with timely, accurate, and actionable insights
Lead, mentor, and develop analytics team—fostering a culture of curiosity, analytical rigor, innovation, and continuous improvement
Synthesize complex data into clear, compelling narratives and present insights, strategies, and recommendations to senior leadership
Qualification
Required
Bachelor's degree in Business, Finance, Marketing, Economics, Statistics, or related field
6+ years in marketing or business analytics, with 2–3 years in a managerial role
Proven ability to develop financial models, forecast frameworks, and business cases that guide strategic decisions
Demonstrated strength in executive storytelling: able to translate data into clear, compelling recommendations
Experience leading and developing analytical teams; able to drive accountability and elevate capability
Advanced proficiency in Excel/Sheets and data visualization tools (Power BI, Tableau, Looker, etc.)
Strong problem-solving skills, intellectual curiosity, and an internal motivation to drive business growth through analytics
Strong relationship builder with the ability to influence at all levels of the organization
Ability to work at the Support Center consistent with the hybrid work policy
Ability to work collaboratively in a fast-paced, dynamic environment
Preferred
Advanced degree (MBA or Master's in Analytics)
Experience in QSR, food & beverage, retail, or other consumer-facing industries
Benefits
Medical + Dental + Vision Insurance
401(K) Plan with match and immediate vesting
HSA savings accounts
Vacation + Sick Pay + 12 Paid Holidays
Amazing office culture
Free El Pollo Loco food (Dine Out Card) + Restaurant Discount
Discounts on theme parks, movie tickets, sports events, hotels and more…
Company
El Pollo Loco, Inc.
In 1980 the first American El Pollo Loco opened on Alvarado Street in Los Angeles, quickly becoming a destination for the best citrus-marinated, fire-grilled pollo in town.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$59.7MKey Investors
CapitalSpringFreeman Spogli
2025-05-21Private Equity· $14.7M
2014-07-25IPO
2007-12-27Private Equity· $45M
Leadership Team
Elizabeth Williams
Chief Executive Officer
Recent News
2026-01-11
Talk Business & Politics
2025-12-21
Company data provided by crunchbase