Mallinckrodt Pharmaceuticals · 5 days ago
Senior Product Manager, Omnichannel Strategy and Execution
Bridgewater, NJ
Full-time
Onsite
Senior Level
$180K/yr - $216K/yr
6+ years expMallinckrodt Pharmaceuticals is seeking a strategic and technically fluent Senior Product Manager to lead omnichannel strategy and execution across healthcare professionals and patients. This role involves designing integrated customer journeys and leveraging innovative technologies to enhance engagement and optimize marketing strategies.
Biotechnology
Responsibilities
Translate brand objectives into integrated HCP and patient engagement strategies, spanning personal promotion, non-personal promotion, and patient services
Develop end-to-end journey maps that ensure consistent, orchestrated messaging across reps, CRM, email, websites, patient support hubs, call centers, and social/POC
Partner with brand leadership, medical, market access, analytics, and patient services to ensure cross-functional alignment
Embed AI/ML capabilities (predictive analytics, next-best-action engines, generative AI content variations) into customer engagement models
Drive adoption of modular content frameworks, ensuring content is pre-approved, governed by business rules, and dynamically reusable across campaigns
Bring external insights on hybrid engagement models, telehealth integration, and evolving HCP/patient expectations into brand strategy
Partner with omnichannel operations and IT to design and activate campaigns in platforms such as Salesforce Marketing Cloud, Veeva CRM/Engage, Adobe, or IQVIA OCE
Ensure business rules and compliance guardrails are embedded in campaign workflows
Work with agencies and internal teams to deliver fit-for-channel, modular creative at scale
Support change management by helping cross-functional colleagues (brand, field, PRC) adopt new ways of working
Define KPIs for both HCP and patient engagement, including reach, engagement, adherence, and ROI
Partner with analytics to build real-time dashboards and test-and-learn pilots that refine journeys continuously
Recommend and scale successful tactics such as AI-triggered follow-ups, dynamic email sequencing, and targeted patient education campaigns
Qualification
Required
Bachelor's degree required
6–8 years of pharmaceutical marketing experience, with at least 3 years in omnichannel strategy or orchestration
Demonstrated experience with omnichannel platforms (SFMC, Veeva CRM/Engage, Adobe, OCE) and modular content frameworks
Knowledge of AI applications in marketing, such as predictive modeling, generative content, and next-best-action orchestration
Strong project management and agency/vendor oversight skills
Experience working with PRC/regulatory to enable innovative yet compliant execution
Preferred
MBA or advanced degree preferred
Benefits
Competitive pay and benefits
Eligible for a bonus in accordance with the terms of the applicable program
Company
Mallinckrodt Pharmaceuticals
Mallinckrodt Pharmaceuticals combined with Endo in 2025 to better serve customers and improve outcomes for the patients we support.
1001-5000 employees
H1B Sponsorship
Mallinckrodt Pharmaceuticals has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2023 (2)
2022 (1)
Funding
Current Stage
Public CompanyTotal Funding
unknown2013-07-01IPO
Leadership Team
Paul O'Neill
SVP Quality and Operations, Specialty Brands
Recent News
2025-11-12
Company data provided by crunchbase