DIME Beauty Co · 2 months ago
Influencer Director
Manhattan Beach, CA
Full-time
Onsite
Director/Executive
$140K/yr - $155K/yr
6+ years expDIME Beauty Co LLC is focused on creating luxurious skincare and beauty products that are clean, effective, and affordable. The Influencer Director will lead the influencer ecosystem, setting strategies to enhance brand awareness and revenue while managing a high-output team and collaborating cross-functionally.
BeautyE-CommerceSales
Responsibilities
Develop a holistic influencer strategy spanning both brand-building and performance-driven creators
Segment creator tiers (Powerhouse, Macro, Mid-tier, Micro, Nano) with differentiated strategies for each
Own annual and seasonal influencer calendars aligned with 360° campaigns, retail moments, and product launches
Implement strategies to drive a community program rooted in brand love and loyalty
Oversee paid partnerships, talent negotiations, usage rights, and contracting
Build a robust evergreen seeding program for new and existing SKUs
Lead affiliate/ShopMy/Awin partnership strategy to protect DTC contribution margin
Manage influencer team, setting team KPIs, workflows, processes, templates, and standards
Review briefs, scripts, creative, and deliverables, ensuring on-brand output
Partner with Product Marketing on messaging, claims, and positioning
Collaborate with the Integrated Marketing Director to align creators with campaign narratives
Partner with DTC + Paid teams on UGC direction that feeds conversion-driving creative
Support Retail with creator opportunities tied to launches or in-store initiatives
Define the standards for 'brand-right' creator content: tone, visual language, messaging, POV
Partner with Finance on accruals, forecasting, pacing, and performance attribution
Partner with the Integrated Marketing team to drive influencer activations, launch dinners, and brand trips
Track EMV, GMV, ROAS (when applicable), conversion KPIs, and CAC impact. Provide adjustments to programs and campaigns based on measurable insights
Build reporting dashboards and weekly/monthly scorecards
Analyze creator performance to optimize tier mix, content mix, commission strategy, and spend distribution
Own annual influencer, affiliate, and gifting budgets across paid, organic, and experiential programming
Forecast spend by tier and initiative; manage cost efficiency across CPE, CPA, CPV, CPM, EMV, and GMV
Maintain rigorous vetting across audience quality, sentiment, partnerships, and brand safety
Ensure FTC compliance, accurate disclosures, creator exclusivity, and rights usage
Qualification
Required
Demonstrated ability to generate high-impact creative concepts and execute premium-level design
Strong understanding of performance creative principles, DTC best practices, and social-first design
Excellent communication, organization, and cross-functional collaboration skills
Ability to mentor and elevate creative talent while working hands-on
6–10+ years of experience in art direction, design, or creative leadership roles
Strong portfolio spanning digital, social, paid performance, campaigns, and brand identity
Proficiency in Adobe Creative Suite, Figma, Canva, and related tools
Experience directing photoshoots and creative production
Preferred
beauty, skincare, fragrance preferred
Company
DIME Beauty Co
DIME Beauty is a skincare, wellness, and beauty brand that is made with clean, healthy ingredients.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknownKey Investors
Trilantic North America
2022-01-01Private Equity
Leadership Team
Mitch Casey
Co-Founder | Co-CEO | CMO
Ryan Relf
Co-Founder | Co-CEO | CBO
Recent News
PR Newswire
2025-03-25
Company data provided by crunchbase