The E.W. Scripps Company · 2 weeks ago
Director, Promotion Planning
Atlanta, GA
Full-time
Onsite
Director/Executive
10+ years expThe E.W. Scripps Company is seeking a Director of Promotion Planning to lead their promotional planning team and maximize audience engagement across their networks. This role involves strategic direction for promotion scheduling, collaboration with various departments, and optimizing promotional strategies to enhance viewership.
AdvertisingDigital MediaJournalismMedia and Entertainment
Responsibilities
Provide strategic and tactical direction for a team of promotion planners, including managerial roles, who are responsible for scheduling on-air promotions appearing on our network's cable/satellite, over-the-air and over-the-top (OTT) streaming channels as well as PSAs, on-screen promotional graphics and sponsored elements
Constitute and ensure implementation of best practices for on-air promo and on-screen graphics planning and scheduling across all networks
Work with managers on your team to ensure that the planning needs for each network are met and workloads for managers and individual planners are balanced
Work closely with leadership across marketing, programming, research, sales operations, broadcast operations, and digital departments to ensure alignment of processes and priorities
Participate in strategic planning meetings and facilitate multifunctional project teams for on-air promotion tied to stunts and high-profile programming
Work closely with the research to incorporate ratings and other viewership data into the on-air scheduling strategy and assess the impact of promotion campaigns
Lead discussions with marketing leadership, creative and research to identify areas for promo scheduling optimization and develop testing recommendations where feasible
Advise on process improvements for promo inventory management and workflow
Serve as the administrator and main point of contact for promo and graphics scheduling software
Qualification
Required
Skilled at managing, motivating, and developing a team of managers who in turn manage their own direct reports
Proven ability to skillfully manage multiple projects at a time
Highly organized and flexible with the ability to quickly adapt to changing priorities
Orientation to tracking and measuring the impact from your efforts
Skilled at recognizing and implementing process improvements
Strong written and verbal communication skills, as well as ability to lead internal presentations
Ability to cultivate relationships with employees across departments and functional areas
Preferred
BS/BA in related discipline or equivalent years of experience preferred
Generally, 10+ years of experience in related field preferred
Prior managerial experience preferred
Company
The E.W. Scripps Company
Serves audiences and businesses through a growing portfolio of television, radio and digital media brands.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$750MKey Investors
Sinclair Broadcast
2025-11-17Post Ipo Equity
2025-07-29Post Ipo Debt· $750M
1988-06-29IPO
Leadership Team
Meredith Delaney
President & CEO
Bill Siegel
Vice President/General Manager WPTV & WHDT
Recent News
2026-01-16
Beyond Bylines
2026-01-11
2025-12-17
Company data provided by crunchbase