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Lindblad Expeditions · 1 month ago

Manager, Commercial Analytics

Seattle, WA

Full-time

Hybrid

Entry, Mid Level

$105K/yr - $115K/yr

2+ years exp

Lindblad Expeditions is a pioneer in Expedition Travel, committed to providing exhilarating experiences to its guests. The Manager, Commercial Analytics will deliver actionable insights and strategic reporting to enhance Sales, Marketing, and Revenue performance, collaborating across teams to support decision-making throughout the organization.

EducationEnvironmental ConsultingTravel

Responsibilities

As a member of the analytics team, collaborate to build an omnichannel view of marketing efforts (digital, email, print, social, direct mail), by developing business intelligence focused on B2B initiatives and on website traffic to complement insights focused on direct B2C marketing

Measure and report on website traffic, gleaning insights on sources, repeat visits, paths taken and culmination in online/offline bookings

Measure and report on the impact and ROI of initiatives by the sales team, including but not limited to B2B co-op marketing and covert exclusive agency offers

This person will be responsible for dashboard and visualization design and development in Sales Force and Power BI, they will partner with IT. IT will set up the data cubes for dashboard development by the business

Partner with Revenue Management to track demand trends, booking curves, and performance versus forecast, providing insight into pricing, promotions, and channel mix

Qualification

Power BISalesforceSQLData AnalyticsData WarehouseCDP PlatformsDigital AnalyticsPythonExcelTravel Industry ExperiencePresentation SkillsTeam PlayerStorytelling Skills

Required

Bachelor's degree in Mathematics, Statistics, Data Analytics, or related field

Minimum 2-3 years of experience in commercial, sales, marketing, or revenue analytics

Proficiency in BI tools (Power BI, Salesforce, or similar) with demonstrated experience designing dashboards and advanced visualizations

Strong SQL skills and writing queries for data selections and analyses

Proficiency using CDP platforms where unified customer data is integrated from various sources

Familiarity with CRM systems (e.g. Salesforce, Upland, Adestra, IBM Marketing Cloud) and digital analytics platforms (Google Analytics, Amplitude, etc.)

Proven ability to collect, analyze, and interpret complex data, translate findings into insights, and present to senior leadership

Excellent written, verbal, and storytelling skills, with ability to create impactful presentations in PowerPoint

Strong team player with the ability to operate in a cross-functional environment

Passion for using analytics to drive commercial performance, customer engagement, and strategic decision-making