WisdomTree · 2 months ago
Business Associate
Hybrid - New York, NY
Full-time
Hybrid
Mid, Senior Level
$85K/yr - $95K/yr
5+ years expWisdomTree is a global financial innovator that offers a diverse suite of exchange-traded products and digital asset-related services. They are seeking a Business Associate / Project Manager to manage digital initiatives and website operations, acting as a liaison between marketing and development teams to ensure efficient project execution and website optimization.
Responsibilities
Functioning as the main liaison between regional Marketing and Development teams to manage daily website projects and sprint cycles
Coordinating and prioritizing website enhancement requests, bug fixes, and new feature rollouts through JIRA
Leading sprint planning, backlog grooming, and standups to ensure smooth execution of web initiatives
Gathering and documenting business requirements for web enhancements, marketing tools, and system integrations
Translating business needs into detailed functional and technical specifications for development teams
Overseeing quality assurance (QA) and user acceptance testing (UAT) to ensure deliverables meet business and compliance standards
Collaborating with marketing stakeholders and developers to implement changes and monitor their impact
Maintaining alignment between global and regional teams to support a consistent user experience and messaging
Analyzing website performance metrics, user behavior, and conversion rates to identify optimization opportunities
Recommending enhancements to improve user experience (UX), site functionality, and overall digital engagement
Providing data-driven insights and recommendations to support business goals
Defining and prioritizing project backlogs to ensure timely delivery of web enhancements
Ensuring web solutions align with security best practices and regulatory requirements (GDPR, ADA, etc.)
Qualification
Required
5+ years of relevant experience as a Business Analyst, Project Manager, or Digital Producer in website operations or digital marketing
Undergraduate degree in Business, Information Systems, Marketing, or a related field
Hands-on experience with headless CMS platforms, including schema design, custom inputs, and workflow configuration; experience with complex, multi-regional, multi-lingual website setups
Strong understanding of web technologies, content management systems (CMS), and digital workflows
Familiarity with web analytics tools such as Google Tag Manager, Google Analytics, Adobe Analytics, or Hotjar
Understanding of SEO principles and how they influence content structure and site performance
Experience working in a collaborative, fast-paced environment using Agile methodologies and tools such as JIRA to manage timelines, priorities, and stakeholder communication
Excellent problem-solving skills, logical reasoning, and an analytical mindset
Strong organizational and interpersonal skills, with the ability to prioritize multiple requests effectively
Preferred
Experience in financial services or other regulated industries
Basic understanding of HTML, CSS, and JavaScript frameworks, with knowledge of API integrations within a headless CMS environment
Agile or Business Analysis certifications (e.g., CSPO, CBAP, SAFe) are a plus
Benefits
Medical, dental and vision coverage with multiple plan options
Health savings and flexible spending accounts
Employer-paid life, disability and business travel insurance
401(k) plan with company match
Flexible paid time off
Educational reimbursement programs
Wellness and fitness activities
Paid parental leave
Volunteer time off
Company
WisdomTree
WisdomTree is a global financial innovator, offering a well-diversified suite of world-class exchange-traded products (ETPs), models and solutions.
51-200 employees
H1B Sponsorship
WisdomTree has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
2023 (1)
Funding
Current Stage
Growth StageCompany data provided by crunchbase