Dental A Team ยท 1 month ago
Experienced B2B Marketing Manager - Lead Generation
Phoenix, AZ
Full-time
Hybrid
Senior Level
5+ years expDental A Team is a passionate, innovative, fun, and rapidly growing dental consulting company with an unmatched reputation. They are seeking an experienced B2B Growth Marketing Manager who will be responsible for developing lead generation strategies, managing multi-channel marketing campaigns, and optimizing the sales and marketing funnel.
ConsultingDentalInformation ServicesPodcastTraining
Responsibilities
Develop and execute comprehensive lead generation strategies targeting dental practice owners, office managers, and decision-makers
Design and implement multi-channel campaigns including email marketing, LinkedIn outreach, webinars, and content marketing
Develop lead scoring and targeted account-based marketing (ABM) campaigns for high-value prospects
Develop and manage nurture sequences for different buyer profiles and stages of the customer journey
Implement lead scoring systems and qualification processes to optimize sales team efficiency
Execute seasonal and event-driven promotional campaigns aligned with dental industry cycles
Develop partner program to facilitate referral lead generation
Test and optimize landing pages, forms, and conversion paths across all digital touchpoints
Collaborate with sales team to ensure smooth lead handoff and conversion optimization
Maintain and optimize company website for SEO, user experience, and lead conversion
Create and manage multi-channel content calendars for website, blog, and social media platforms; overlay with Google Analytics to determine high impact channels and campaigns
Implement and monitor paid digital advertising campaigns (Google Ads, LinkedIn Ads)
Ensure website content remains current with service offerings and industry trends
Develop compelling marketing copy for websites, emails, brochures, case studies, and promotional materials
Create strategically focused educational content that demonstrates expertise in dental practice management
Write and edit blog posts, whitepapers, and industry articles
Develop sales enablement materials, presentation decks and engagement lead magnets in various forms such as infographics, checklists, etc
Plan and execute promotional events, trade shows, and webinars targeting dental professionals
Coordinate speaking engagements and thought leadership opportunities
Manage event logistics, promotional materials, and follow-up campaigns
Build relationships with dental industry associations and publication partners
Create, implement and maintain marketing analytics systems and dashboards
Monitor and report on all marketing KPIs and campaign performance
Conduct regular analysis of lead quality, conversion rates, and ROI
Provide actionable insights and recommendations for campaign optimization
Qualification
Required
Bachelor's degree in Marketing
Well-organized, data-driven and detail-oriented. High level of comfort with KPIs and reporting systems
Proven record growing a small B2B business ($2M to $30M+). Candidates must have demonstrated B2B experience inside a company's marketing department. (Agency and B2C candidates are not eligible.)
Exceptional communication and copywriting skills
Be personable and super fun. Our clients love our personality and company culture!
Preferred
5-8 years of B2B experience leading and executing marketing efforts preferred
EOS 'Traction' experience is a plus or other 'balanced scorecard' company metrics reporting structure
Company
Dental A Team
The Dental A-Team is designed to create positivity in your dental practice through team training, leadership coaching, education, and team empowerment.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase