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Hatch · 8 hours ago

Content Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

6+ years exp

Hatch is a company dedicated to improving sleep habits through innovative products and content. They are seeking a Content Marketing Manager to oversee the marketing and promotion of their subscription content, utilizing nontraditional marketing strategies to enhance brand awareness and engagement.

Consumer ElectronicsLifestyleSubscription ServiceWellness

Responsibilities

Partner with Content and Marketing teams to execute on launch plans for upcoming releases both on platform and off platform

Evolve and execute on an ongoing marketing strategy around •The Nightly• (adult) and •Lulu’s Late Night• (kid), with a focus on driving brand awareness, IP development and discoverability

Learn the tools of the trade—Airtable, Braze, YouTube Studio, TikTok, Discord, Reddit, etc

Immerse yourself in Hatch’s subscription content library, brand voice, and workflows

Test and learn into nontraditional marketing touchpoints—Reddit communities, podcast guest appearances, blog posts, targeted newsletters, and Discord—to connect authentically with listeners

Build a strategy and collaborate with •The Nightly• hosts and other key Hatch Talent across our roster to grow our brand; collaborate on social posts, oversee creation, delivery and publishing of social assets, find PR opportunities, engage in community

Write blog posts about Hatch content and IP

Work with our Design team to produce on budget, on brand assets for Hatch content off-platform—from podcast art to YouTube thumbnails to social media graphics—so every touchpoint reinforces our Hatch IP; ensure that visuals are optimized for each respective platform

Execute and evolve a video strategy to bring Hatch content to life off platform and drive awareness to both new and existing customers, both for new content launches and for timely moments via The Nightly

Build, upload, and publish TikTok and YouTube videos, ensuring assets meet technical and creative standards and metadata is optimized with sharp, keyword-rich titles and descriptions

Be very familiar with marketing and content calendars and be responsible for flagging assets needed by marketing team and ensuring production of them

Strategize growth and exposure for the new @hatchpodcasts handle

Update content page on hatch.co with latest content, including alarms and unwinds

Bonus: advocate with the product team to make the alarms sharable

Bonus: Develop a strategy to showcase alarms off-platform, and ongoing promotion of new alarms

Coordinate between the content programming team and the marketing team so that off and on platform promotion are in sync

Strategize growth of Hatch-owned IP through various marketing channels, storytelling and PR opportunities, including podcast guesting

Coordinate and execute off-platform campaigns, including YouTube trailers, Spotify promotions, and cross-promotions

Continue to expand nontraditional tactics into new audience spaces—exploring partnerships with niche influencers, live AMAs on Reddit or Discord, interactive community challenges, and co-branded content drops

Work with marketing and design partners to develop and maintain evergreen visual asset kits that can be easily adapted for campaigns across all marketing channels

Take ownership of cross-platform Hatch content marketing campaigns from concept through launch

Experiment with unique podcast growth strategies—bonus content drops, themed releases, seasonal stunts, and creator collaborations

Strategically engage with the Health & Fitness content and content-subscription community to grow brand awareness for Hatch

Analyze performance metrics and optimize future releases based on data-driven insights

Qualification

Content marketingPodcast marketingSocial media strategyCommunity buildingVideo productionData analysisAudio/video workflowsOrganizational skillsCreative mindsetAttention to detail