Rho · 1 day ago
Growth Marketing Manager, Paid Marketing
United States
Full-time
Remote
Mid Level
$120K/yr - $160K/yr
3+ years expRho is a modern banking platform built for startups, and they are seeking a Growth Marketing Manager, Paid Marketing who is focused on optimizing customer acquisition. This role involves owning the strategy for paid acquisition channels and collaborating with various teams to design effective marketing campaigns.
FinTech
Responsibilities
Build and manage paid acquisition programs across SEM, paid social (LinkedIn, Meta, Reddit), and other digital channels
Own a quarterly roadmap that prioritizes new initiatives like audience segmentation, creative optimization, and new channel testing
Ship high-frequency experiments and scale what works, while ruthlessly cutting what doesn't
Monitor key performance metrics including CAC, LTV, conversion rates, and CTR across channels and campaigns
Partner with the design team to distribute top-of-funnel brand content and create highly performant bottom-of-funnel ads
Collaborate with operations, lifecycle, sales, and web to optimize performance from click to customer
Qualification
Required
3-5 years of experience in performance marketing or paid acquisition, with strong hands-on expertise in SEM and paid social
Performance-driven. You're obsessed with knowing the impact of each implemented change, and hate wasting money on initiatives that don't move the needle
Customer-first. You deeply want to get inside the head of our customers and create a frictionless experience from ad click to account approval
Analytically minded. You're comfortable with attribution, testing frameworks, and making data-driven decisions
Tool-native. You move dexterously through core ad platforms and analytics tools
Fast-moving. You ship, learn, and iterate without waiting for perfect
Preferred
Experience in high-growth B2B SaaS or fintech environments, ideally selling to startups or finance teams
Comfortable working with analytics tools like Amplitude, Looker, Tableau, PostHog, or similar
Familiarity with CRM systems like Hubspot or SalesForce
Experience with conversion rate optimization and landing page testing
Strong creative/copywriting instincts and a sharp eye for converting creative
Benefits
Equity
Healthcare benefits
Paid time off
Company
Rho
Rho is the all-in-one financial platform organizations rely on to manage spend and cash with greater efficiency, control, and visibility.
201-500 employees
H1B Sponsorship
Rho has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (1)
2023 (4)
2022 (1)
2021 (1)
Funding
Current Stage
Growth StageTotal Funding
$194.9MKey Investors
Community Investment ManagementM13Inspired Capital Partners
2023-08-14Series B
2021-12-09Series B· $75M
2021-04-29Debt Financing· $100M
Leadership Team
Everett Cook
CEO & Cofounder
Alex Wheldon
Co-Founder
Recent News
Crain's New York Business
2025-10-09
Techgist Africa | Africa Leading Tech News, Reviews and Tips
2025-09-26
2025-09-18
Company data provided by crunchbase