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BNY · 2 days ago

Vice President, Segment Marketing, Asset Owners

New York, NY

Full-time

Hybrid

Mid, Senior Level

$81K/yr - $140K/yr

5+ years exp

BNY is a leading global financial services company that influences nearly 20% of the world’s investible assets. They are seeking a Vice President, Segment Marketing, Asset Owners to develop client segment strategies, collaborate with stakeholders, and execute marketing campaigns to drive business goals and revenue targets.

Financial Services

Responsibilities

Develop a deep understanding of the assigned client segment(s), including their needs, pain points, and decision-making behaviors

Create and execute segment-specific go-to-market strategies aligned with business goals and revenue targets

Leverage market research, client feedback, and data to identify opportunities and refine marketing strategies

Partner with Platform, Communications, and Commercial teams to ensure consistent messaging and alignment with business priorities

Act as a voice of the client segment to internal teams, providing feedback to improve products, services, and overall client experience

Collaborate with internal and external stakeholders to produce compelling thought leadership, case studies, and marketing collateral tailored to the segment & client personas

Design and execute multi-channel marketing campaigns, including digital, events, email, and account-based marketing (ABM)

Partner with event teams to plan and execute client forums, webinars, and other segment-specific events

Qualification

B2B marketing experienceMarketing strategy developmentData-driven insightsAnalytical mindsetAgile marketing approachCommunication skillsTeam motivationStakeholder managementEvent management