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EGC Group · 1 month ago

Paid Social Performance Manager (remote/hybrid)

United States

Full-time

Remote

Entry, Mid Level

2+ years exp

EGC Group is an award-winning full service marketing agency, known for growing brands through data powered creative, media, and strategy. The Paid Social Performance Manager will own paid social campaign strategy and optimization across Meta and TikTok to drive scale efficiently while reducing customer acquisition cost (CAC).

AdvertisingRetail

Diversity & Inclusion

Responsibilities

Lead paid social campaign execution and day-to-day account management across Meta and TikTok

Scale campaigns effectively while continuously optimizing CAC and ROAS

Manage and adjust budgets across campaigns to maximize ROI and support full-funnel performance

Partner closely with creative and analytics teams to guide ad creative testing, audience segmentation, and funnel optimization

Conduct daily monitoring, pacing, bid adjustments, and reporting to ensure objectives are met

Deliver proactive updates and performance learnings in a client-facing Slack channel serving as a primary point of contact on social campaign activity

Stay ahead of platform algorithm changes, beta features, and emerging best practices for Meta and TikTok

Qualification

Paid campaign managementMeta advertising expertiseTikTok advertising expertiseAnalytical mindsetClient account managementCross-functional collaborationHighly organizedProactiveCommunication skillsDetail-oriented