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Northwestern University · 1 day ago

Associate Director, Copy and Content Strategy

Evanston, IL

Full-time

Hybrid

Senior Level, Lead/Staff, Director/Executive

$84K/yr - $89K/yr

7+ years exp

Northwestern University is seeking an Associate Director, Copy and Content Strategy to lead the development of the Kellogg School’s brand storytelling and marketing content. The role involves executing content strategies across various media channels and collaborating with cross-functional teams to ensure alignment with brand objectives.

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Responsibilities

Develop and execute Kellogg’s brand and content strategy to support Kellogg’s marketing and communications goals. Ensure every piece of content reflects the schools editorial voice, visual identity and brand personality, including the creation and maintenance of strategic messaging matrixes for audiences and programs

Direct and execute the development of content across all paid, owned, earned and shared media channels such as the website, print materials, emails, and socials. Leverage Kellogg brand and program content to drive cohesive storytelling across the full portfolio of degree programs

Write copy for key assignments

Oversee all writing and editorial projects that come through the creative studio, supervising junior staff and managing external contractors to ensure quality, consistency and alignment with brand strategy

Develop strong relationships and collaborate with cross-functional teams, including partnering with the digital and social team for content, project managers to shape, inform and align on project plans. And marketing and communications strategists and designers, to deliver strong creative work and measurable results

Performs other duties as assigned

Qualification

CopywritingContent strategyStorytelling skillsBrand voice managementEnglish grammarTeam managementWebsite developmentContent managementSocial media

Required

Bachelor's degree in English, Communications, or a related field

7+ years of relevant experience in copywriting and content strategy

Superior storytelling skills across communications channels and an understanding of the strategic use of each

Experiencing managing the brand voice and reflecting the brand strategy of an organization

Team management experience

Exceptional fluency in English language grammar and Associated Press style rules

Preferred

Experience with website development, content management, and social media

Benefits

Meaningful, competitive, high-quality health care plans

Retirement benefits

Tuition discounts

Comprehensive programs and services to help you and your family navigate life’s challenges and opportunities

Flexible work arrangements

Programs to help you locate and pay for quality, affordable childcare and senior/adult care

Employee career development

Variety of tools and resources

Company

Northwestern University

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Northwestern University is a private research and teaching university that offers academic programs across various fields of study. It is a sub-organization of Northwestern Athletics.

Founded in 1851

Evanston, Illinois, USA

5001-10000 employees