CareDx, Inc. · 1 week ago
Senior Manager, Digital Marketing
Brisbane, CA
Full-time
Onsite
Senior Level, Lead/Staff
$152K/yr - $190K/yr
8+ years expCareDx, Inc. is a leading precision medicine solutions company focused on the discovery, development, and commercialization of clinically differentiated, high-value healthcare solutions for transplant patients and caregivers. The Senior Marketing Manager, Digital Marketing, will drive digital initiatives, manage the digital ecosystem, and enhance engagement with healthcare professionals and patients.
BiotechnologyHealth CareHealth DiagnosticsInformation Technology
Responsibilities
Lead website strategy, content management, and optimization to enhance user experience for both healthcare professionals, corporate and other target audiences
Partner with IT, brand, corporate affairs, and agency teams to ensure the site aligns with business priorities, regulatory requirements, and accessibility standards
Partner with Brand, Corporate, medical, and operational teams to create and maintain compelling content that will drive engagement of our target audiences
Stay ahead of digital marketing and content trends, translating insights into fresh ideas and strategic opportunities
Define, implement, and manage the website content authoring, required approvals and other operational processes to drive speed, efficiency, and accuracy of content
Create and manage the content calendar for Caredx.com to ensure timely updating content on our websites
Manage our content management system to ensure it meets the needs of the business, content remains compliant, and necessary audit requirements can be fulfilled
Design multi-channel customer lifecycle journeys across email, SMS, push notifications, and in-app messaging to deliver high-impact marketing initiatives
Oversee email campaigns from concept through deployment and measurement, ensuring best practices in segmentation, personalization, and deliverability
Collaborate with cross-functional teams to align content and messaging across digital touchpoints
Establish, manage, and disseminate key digital KPIs, dashboards, and reports to monitor performance across channels
Use analytics and insights to optimize website performance, email and other digital marketing campaigns and audience engagement
Implement a program of multivariate testing to identify the most effective content and digital marketing strategies
Manage multiple digital marketing projects concurrently, ensuring timelines, budgets, and objectives are met
Drive operational excellence by streamlining workflows and ensuring consistent, high-quality campaign delivery
Partner with internal stakeholders (marketing, product, medical, legal, and regulatory (MLR), IT) and external agencies to deliver seamless digital experiences
Provide leadership in creating scalable processes and fostering a culture of agility and innovation
Qualification
Preferred
Bachelor's degree in marketing, Business, or a related field
Overall 8+ years of related experience including 5+ years of experience in marketing automation and digital marketing. Experience in healthcare and/or diagnostics a plus. Experience in a regulated environment, i.e., HIPAA, financial services. Preferred but not essential
Proven history of developing and implementing successful digital marketing operations and strategies that have driven measurable business impact
A strategic mindset with a focus on problem-solving and process optimization
Strong knowledge of digital marketing channels, platforms, and best practices, including website management, SEO, SEM, email marketing, content marketing, testing & optimization strategies, and analytics tools
Experience with marketing automation platforms, CRM systems, CMS Systems, and web analytics tools
Experience of managing multiple digital marketing projects concurrently, delivering on time and to successful completion
Excellent analytical and critical thinking skills, with the ability to interpret data and make data-driven decisions and recommendations
Exceptional communication and people skills, with the ability to collaborate effectively with cross-functional teams and external partners
Benefits
Competitive base salary and incentive compensation
Health and welfare benefits, including a gym reimbursement program
401(k) savings plan match
Employee Stock Purchase Plan
Pre-tax commuter benefits
And more!
Living Donor Employee Recovery Policy that allows up to 30 days of paid leave annually
Company
CareDx, Inc.
CareDx, Inc., headquartered in South San Francisco, is a precision medicine company focused on the discovery, development, and commercialization of clinically differentiated, high-value healthcare solutions for transplant patients and caregivers.
501-1000 employees
H1B Sponsorship
CareDx, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (16)
2024 (8)
2023 (4)
2022 (22)
2021 (21)
2020 (9)
Funding
Current Stage
Public CompanyTotal Funding
$574.89MKey Investors
Bristol-Myers SquibbSprout Group
2021-01-21Post Ipo Equity· $164M
2020-06-09Post Ipo Equity· $117.1M
2018-11-13Post Ipo Equity· $52.8M
Leadership Team
John Hanna
President and CEO
Nathan Smith
Chief Financial Officer
Recent News
2026-01-16
2026-01-14
Company data provided by crunchbase