CloserStill Media Germany GmbH · 1 month ago
Marketing Manager - USA
Utica-Rome Area
Full-time
Onsite
Mid, Senior LevelCloserStill Media is a leading company in the events sector, known for organizing award-winning business exhibitions. The Marketing Manager will develop and implement marketing strategies for events and publications, manage marketing budgets, and lead a team to ensure successful campaigns and stakeholder engagement.
Events Services
Responsibilities
To develop and implement effective marketing plans for a portfolio of events and magazines
Develop strategic audience development plans and ensure marketing communications accurately reflect event positioning and key messaging
Take responsibility for leading and developing team members, setting objectives and managing performance
Effectively manage marketing budgets
Develop key relationships and partnerships with industry and sector media
Lead the execution of the marketing, promotions and communications campaign(s) and report on effectiveness and results
Report and analyse pre-reg and attendee data
Manage the creative/design process for marketing material – ensuring all comms are on-message
Work with the sales team to create sales campaigns, focused on both new client growth and increased client retention
Regularly review marketing plan, response rates/KPI’s, attendee demographics, and industry best practices to ensure marketing efforts are effective and successful, making recommendations and adjustments as appropriate
Content creation: Drafting compelling copy for promotional materials, website content, social media posts, and email campaigns. Proof-reading and signing off all comms
Campaign management: Planning, development, execution, and tracking of marketing initiatives across multiple platforms
Research and analysis: Conducting market research, analyzing data, and preparing reports to inform decision-making and strategy development
Leadership: Develop team members, coach and support, managing and improving performance
Collaboration: Working closely with cross-functional teams, including sales, operations, and design – building strong relationships and influencing upwards
Event support: Lead on-site marketing activities during trade exhibitions, including signage placement/visitor experience, gathering testimonials and social media content, building client relationships etc
Qualification
Required
Develop and implement effective marketing plans for a portfolio of events and magazines
Develop strategic audience development plans and ensure marketing communications accurately reflect event positioning and key messaging
Take responsibility for leading and developing team members, setting objectives and managing performance
Effectively manage marketing budgets
Develop key relationships and partnerships with industry and sector media
Lead the execution of the marketing, promotions and communications campaign(s) and report on effectiveness and results
Report and analyse pre-reg and attendee data
Manage the creative/design process for marketing material – ensuring all comms are on-message
Work with the sales team to create sales campaigns, focused on both new client growth and increased client retention
Regularly review marketing plan, response rates/KPI's, attendee demographics, and industry best practices to ensure marketing efforts are effective and successful, making recommendations and adjustments as appropriate
Content creation: Drafting compelling copy for promotional materials, website content, social media posts, and email campaigns
Proof-reading and signing off all comms
Campaign management: Planning, development, execution, and tracking of marketing initiatives across multiple platforms
Research and analysis: Conducting market research, analyzing data, and preparing reports to inform decision-making and strategy development
Leadership: Develop team members, coach and support, managing and improving performance
Collaboration: Working closely with cross-functional teams, including sales, operations, and design – building strong relationships and influencing upwards
Event support: Lead on-site marketing activities during trade exhibitions, including signage placement/visitor experience, gathering testimonials and social media content, building client relationships etc
Strong team leaderships skills – coaching mindset
Excellent written and verbal communication skills
Strong organizational and time management abilities
Excellent attention to detail
Strong IT skills including Microsoft Office, social media scheduling tools, website CMS systems, Email Service Providers/CRMs etc
Excellent understanding of digital marketing principles and platforms, including Google Analytics
Analytical mindset with the ability to interpret data and derive actionable insights
Creative thinking and problem-solving skills
Ability to work effectively at pace on multiple projects
Flexibility and adaptability to changing priorities and deadlines
Company
CloserStill Media Germany GmbH
CloserStill Media Germany GmbH had already been a subsidiary of CloserStill Media LTD since 2020.
Founded in 1998
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase