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Transamerica · 1 day ago

Social Media Manager - WFG

Philadelphia, PA

Full-time

Onsite

Senior Level, Lead/Staff

$105K/yr - $120K/yr

8+ years exp

Transamerica is a financial services company that values hard work, innovative thinking, and personal accountability. The Social Media Manager will be responsible for building and activating a social media presence that authentically represents agents and the entrepreneurial culture of World Financial Group, focusing on amplifying the agent experience through tailored storytelling.

Financial ServicesImpact InvestingInsurance

Responsibilities

Develop and execute a business-specific social media strategy centered on agents as the “product”, celebrating culture, success stories, and milestones

Create compelling content cross platforms (ie. Instagram, Facebook, LinkedIn, YouTube) aligned with agent lifecycle needs - from recruitment through leadership

Partner with World Financial Group Marketing, Field Enablement, Transamerica Corporate Affairs and other teams to ensure messaging consistency and where needed alignment with corporate branding

Oversee influencer and ambassador programs, cultivating authentic agent voices and champions

Monitor, moderate, and partner with community management to respond to social engagement, fostering community and mitigating reputation risks

Track and report performance metrics (engagement, reach, sentiment, recruitment, pipeline contribution) to guide optimization

Collaborate with creative services to build reusable, branded templates and toolkits for agent use

Partner with multicultural marketing leads to ensure content reflects World Financial Group’s diversity and inclusivity

Support field leaders with content strategies that amplify recognition events, campaigns, and local initiatives

Coordinate with PR and content teams on integrated push/pull content that drives trust and transparency in World Financial Group

Provide training and support to agents on compliant social media use and personal brand building

Keep current on new technologies and emerging trends/opportunities

Qualification

Social media strategyContent creationDigital communicationsAnalytical skillsProject managementMS Office proficiencySupervisory experienceFinancial services knowledgeWritten communicationRelationship buildingOrganizational skillsProblem-solving skills

Required

Bachelor's degree in marketing or related field, or equivalent experience

Eight years of digital communications, social media marketing or related experience

Experience managing campaigns or marketing projects

Proficient in core content production systems and requirements

Excellent written/oral communication and relationship building skills

Analytical and problem-solving skills

Organizational and planning skills to work on multiple projects under tight deadlines

Proficiency using MS Office

Preferred

Knowledge of the financial services/insurance industry

Supervisory/management experience

Benefits

Competitive Pay

Bonus for Eligible Employees

Pension Plan

401k Match

Employee Stock Purchase Plan

Tuition Reimbursement

Disability Insurance

Medical Insurance

Dental Insurance

Vision Insurance

Employee Discounts

Career Training & Development Opportunities

Paid Time Off starting at 160 hours annually for employees in their first year of service.

Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays).

Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars

Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child.

Adoption Assistance

Employee Assistance Program

College Coach Program

Back-Up Care Program

PTO for Volunteer Hours

Employee Matching Gifts Program

Employee Resource Groups

Inclusion and Diversity Programs

Employee Recognition Program

Referral Bonus Programs

Company

Transamerica

Glassdoor3.2

Transamerica is a private holding company that provides services for various life insurance companies and investment firms. It is a sub-organization of Aegon.

Founded in 1904

Cedar Rapids, Iowa, USA

5001-10000 employees