Growth Marketing Manager jobs in United States
cer-icon
Apply on Employer Site
company-logo

TrueLoyal · 1 month ago

Growth Marketing Manager

positionSan Antonio, TX
timeFull-time
remoteOnsite
senioritySenior Level
date5+ years exp

TrueLoyal is redefining the loyalty space by helping brands build meaningful connections with their customers. The Growth Marketing Manager will own growth strategy and execution across acquisition, conversion, and lifecycle, focusing on generating pipeline and improving funnel efficiency while collaborating closely with various teams.

AnalyticsB2BCRME-CommerceLoyalty ProgramsMarketingRetailSaaSSocial Network
check
Growth Opportunities

Responsibilities

Own multi-channel acquisition across paid search, paid social, review sites, partner channels, retargeting - as well as SEO and AEO
Develop and execute account-based growth strategies targeting our ICP
Build campaign frameworks that deliver high-quality MQLs, SQLs, and pipeline
Lead continuous experimentation on landing pages, website CTAs, and funnel flows
Use A/B testing, heatmaps, and analytics to optimize conversion at every stage
Collaborate with content and design teams to produce high-performing pages and campaign assets
Own nurture strategy across the buyer journey—education, evaluation, and sales acceleration
Improve lead scoring, segmentation, routing, and handoff with Revenue Ops
Build automated programs that increase conversion from lead → meeting → opportunity
Build dashboards that track pipeline, conversion rates, spend efficiency, and ROI/ROAS
Analyze data to identify friction points and opportunities in the funnel
Present insights and recommendations to marketing and executive leadership
Partner with Product Marketing on messaging, ICP refinement, and persona-driven campaigns
Work with Sales on alignment around lead quality, territory strategy, and follow-up workflows
Support Partner Marketing with co-marketed campaigns and joint acquisition programs

Qualification

B2B SaaS growthDemand generationFull-funnel marketingCRO principlesMartech experienceAnalytics toolsHubSpot/MarketoSalesforceGoogle Ads/LinkedIn AdsProject managementCross-functional collaborationWritten communicationVerbal communication

Required

5-7+ years of experience in B2B SaaS growth, demand generation, and/or full-funnel marketing
Proven track record of running successful paid acquisition programs and driving measurable pipeline
Hands-on experience with tools such as HubSpot/Marketo, Salesforce, Google Ads/LinkedIn Ads, and analytics tools
Strong understanding of funnel design, CRO principles, and experiment design
Ability to think strategically while executing tactically—comfortable owning programs end-to-end
Strong analytical mindset: skilled at interpreting data, building insights, and making decisions
Exceptional project management and cross-functional collaboration skills
Excellent written and verbal communication

Preferred

Experience in martech, loyalty, customer engagement, CDP, or CRM software (strong plus)

Company

TrueLoyal

twittertwitter
company-logo
TrueLoyal is the AI-powered loyalty platform that enables consumer brands across complex online and offline sales channels to keep customers for life.
dateFounded in 2010
location
San Antonio, Texas, USA
people-size51-200 employees
web-link
https://www.zinrelo.com

Funding

Current Stage
Growth Stage
Total Funding
$2.05M
2025-08-26Acquired
2015-08-25Debt Financing· $0.4M
2011-01-01Angel· $0.55M

Leadership Team

leader-logo
Jai Rawat
Founder & CEO, Zinrelo
linkedin
leader-logo
Samir Palnitkar
Chief Operating Officer
linkedin

Recent News

Research and Markets
Loyalty Management Market Forecast Report to 2030, with Case Studies of Dunkin', Epsilon, Rue21, Oracle, CIBC, Comarch, Zinrelo, and Defenage
2025-10-13
PR Newswire
Zinrelo and TINT Merge to Form TrueLoyal
2025-08-26
Company data provided by crunchbase