Amazon · 1 day ago
Principal Creative Director, Devices Brand Studio
Santa Monica, CA
Full-time
Onsite
Senior Level, Lead/Staff
$151K/yr - $250K/yr
12+ years expAmazon is seeking a Principal Creative Director within the Devices & Services team to elevate the visual and experiential storytelling of their products. The role involves defining the creative vision, executing high-level design work, and influencing cross-functional teams to create exceptional brand experiences.
Artificial Intelligence (AI)DeliveryE-CommerceFoundational AIRetail
Responsibilities
Define and drive the creative direction for the Devices & Services product portfolio, encompassing hardware, software, and connected experiences
Translate strategic product narratives into compelling creative platforms across brand, film, digital, and experiential touchpoints
Collaborate closely with marketing, product design, and brand leadership to ensure creative expression aligns with business goals and product vision
Develop and execute high-level creative concepts and hands-on design, motion, and video work for major D&S launches, campaigns, and events
Establish and maintain the visual and motion design language that connects the D&S ecosystem under a unified brand expression
Create and present executive-level creative concepts that articulate strategy, storytelling, and executional craft with clarity and conviction
Partner with internal design teams, producers, and external agency or vendor partners to deliver exceptional creative work, end to end
Lead through influence — aligning and inspiring multidisciplinary teams across DBS without direct managerial responsibility
Serve as a creative bar-raiser and mentor-by-example, setting standards through work, critique, and collaboration
Foster a shared creative culture of innovation, quality, and storytelling excellence across the D&S organization
Leverage generative AI tools to enhance ideation, visualization, and production workflows — from image generation and animation to video editing
Partner with design technology and innovation teams to pilot and scale new creative approaches that accelerate quality and impact
Stay at the forefront of emerging creative tech and integrate these advancements into day-to-day creative practice
Advocate for the thoughtful and ethical use of AI in creative storytelling, maintaining the balance between craft and automation
Maintain the highest standard of creative excellence across all D&S work — from concept to delivery
Ensure consistency, innovation, and attention to detail across all product and brand expressions
Elevate the creative bar through iterative exploration, collaboration, and relentless focus on craft
Qualification
Required
12–15+ years in creative direction, art direction, or integrated design across brand, product, and motion environments
Proven experience delivering global product launches, campaigns, and content across both hardware and software categories
Expertise influencing creative outcomes across large, cross-functional organizations — ideally within technology, design, or consumer product industries
Preferred
Mastery of art direction, visual design, motion graphics, and film/video editing
Deep fluency in Adobe Creative Suite (After Effects, Premiere, Photoshop, Illustrator)
Familiarity with 3D and real-time design tools (Cinema4D, Blender, Unreal) and AI-driven creative platforms (Runway, Firefly, Midjourney, Sora, etc.)
Strong communication, storytelling, and executive presentation skills
Ability to balance creative thinking with hands-on execution and delivery excellence
Benefits
Equity
Sign-on payments
Full range of medical, financial, and/or other benefits
Company
Amazon
Amazon is a tech firm with a focus on e-commerce, cloud computing, digital streaming, and artificial intelligence.
10001+ employees
H1B Sponsorship
Amazon has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (22803)
2024 (21175)
2023 (19057)
2022 (24088)
2021 (12233)
2020 (14881)
Funding
Current Stage
Public CompanyTotal Funding
$8.11BKey Investors
AmazonKleiner Perkins
2023-01-03Post Ipo Debt· $8B
2001-07-24Post Ipo Equity· $100M
1997-05-15IPO
Leadership Team
Douglas J. Herrington
CEO, Worldwide Amazon Stores
Werner Vogels
VP & CTO
Recent News
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2026-01-09
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Company data provided by crunchbase