A10 Networks, Inc · 1 day ago
Digital Marketing Manager and Demand Gen Marketing
San Francisco Bay Area
Full-time
Hybrid
Mid, Senior Level
$100K/yr - $135K/yr
5+ years expA10 Networks, Inc. is a company that enables secure and reliable application delivery for businesses and service providers around the world. They are seeking a Digital Marketing Manager who will design, implement, and optimize digital marketing programs to generate high-quality leads and accelerate pipeline growth across enterprise and service provider segments.
Cloud ComputingHardwareSecuritySEOVirtualizationWeb Hosting
Responsibilities
Design and execute multi-channel digital campaigns (email, paid media, content syndication, webinars, and social) to drive qualified demand across the Americas
Define and refine the Ideal Customer Profile (ICP) and leverage data insights to focus campaigns on high-potential accounts and segments
Continuously analyze campaign performance, pipeline impact, and conversion metrics to inform optimization and improve ROI
Build, deploy, and optimize campaigns using marketing automation and CRM platforms (e.g., Marketo and Salesforce)
Apply AI-driven marketing tools and techniques to enhance personalization, targeting, and campaign efficiency
Partner closely with field marketing, channel marketing, corporate campaigns, content, and sales operations to ensure consistent messaging, lead flow, and alignment on results
Develop dashboards and reports that track marketing-sourced pipeline, campaign performance, and contribution to regional goals
Identify opportunities for process automation, lead scoring refinement, and overall program efficiency
Works closely with direct and channel sales teams to understand customers, partners, markets and competitive conditions
Monitors, reviews and reports on marketing activities and results against key performance metrics; adjusts marketing mix based on performance to maximize ROI
Qualification
Required
5–8 years of demand generation or digital marketing experience in the technology or networking industry
Strong working knowledge of Salesforce, marketing automation tools, and AI-based marketing technologies
Deep understanding of funnel metrics, pipeline attribution, and campaign analytics
Ability to translate marketing goals into actionable campaign plans with measurable outcomes
Proven ability to work effectively across sales, field, and corporate marketing functions
Track record of achieving or exceeding pipeline and lead generation targets
Excellent written and verbal communication skills with attention to detail and clarity
Preferred
Marketo preferred
Benefits
Opportunity to drive measurable growth and innovation in a global marketing organization
Work with cutting-edge marketing technology and AI tools
Collaborate with talented, driven professionals in a culture that values innovation, teamwork, and accountability
Company
A10 Networks, Inc
A10 Networks provides security and infrastructure solutions for on-premises, hybrid cloud, and edge-cloud environments.
501-1000 employees
H1B Sponsorship
A10 Networks, Inc has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (25)
2024 (22)
2023 (34)
2022 (24)
2021 (30)
2020 (31)
Funding
Current Stage
Public CompanyTotal Funding
$371.8MKey Investors
Silicon Valley BankSummit PartnersMitsui Global Investment
2025-03-12Post Ipo Debt· $193.8M
2016-12-02Post Ipo Debt· $25M
2014-03-21IPO
Leadership Team
Dhrupad Trivedi
President & Chief Executive Officer
Terry Young
Director, 5G and Service Provider Product Marketing
Recent News
2025-11-05
MarketScreener
2025-11-04
2025-09-12
Company data provided by crunchbase