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TrueLoyal · 1 month ago

CRO (Conversion Rate Optimization) Marketing Manager

San Antonio, TX

Full-time

Onsite

Senior Level

5+ years exp

TrueLoyal is seeking a highly analytical and strategic Senior CRO Marketing Manager to lead conversion rate optimization initiatives across their digital funnel. The role involves collaborating with various teams to enhance site performance and drive measurable pipeline and revenue impact through experimentation and optimization.

AnalyticsB2BCRME-CommerceLoyalty ProgramsMarketingRetailSaaSSocial Network

Growth Opportunities

Responsibilities

Build and lead the CRO roadmap across the entire digital funnel

Design A/B, multivariate, and personalization tests to improve conversion at each stage

Define hypotheses, test plans, success metrics, and statistical validity

Run a high-velocity, structured experimentation process across website, landing pages, and campaigns

Partner with design, content, and dev resources to enhance UX, messaging, and page performance

Optimize content hierarchy, forms, and user flows to maximize conversions

Own heatmap/session replay analysis (i.e. Hotjar)

Ensure SEO considerations are incorporated while improving conversion paths

Own funnel performance, analytics, and optimization from traffic to MQL to SQL to pipeline

Build and maintain dashboards that highlight conversion trends and insights

Develop and maintain accurate tracking, attribution, and reporting

Identify bottlenecks and opportunities for continuous improvement

Work closely with Growth/Paid Media, Content, and Sales to align CRO efforts with GTM goals

Inform messaging, targeting, and segmentation based on CRO insights

Develop and/or support launch campaigns, product releases, and ABM initiatives with optimized landing experiences

Manage tools such as Salesforce, analytics platforms, and heatmapping tools

Develop best practices, documentation, and workflows for experimentation

Qualification

CRO StrategyA/B TestingAnalytics ToolsUX PrinciplesFunnel OptimizationHTML/CSS FamiliarityCross-Functional Collaboration

Required

5-7+ years experience in growth marketing, CRO, or performance marketing

Proven track record improving website and funnel performance with measurable results

Strong command of analytics (GA4, Looker, Amplitude, HubSpot)

Experience with A/B testing tools (Optimizely, VWO, Google Optimize alternatives)

Deep understanding of UX principles, customer journeys, and behavioral psychology

Ability to run tests end-to-end: planning, setup, QA, analysis, and reporting

Strong cross-functional skills—and comfort translating data into stories, recommendations, and action

Ability to balance 'move fast' execution with statistical rigor

Preferred

B2B SaaS preferred

Basic familiarity with HTML/CSS or the ability to work effectively with dev teams (bonus)

Benefits

Premier Health Insurance plan with $0 deductible and $0 co-pay

Dental and vision insurance plans

Medical and dependent care flexible spending accounts

Open PTO - we like to keep this simple

401(k) savings plan with Employer Matching

Company-paid Life, AD&D, and Disability coverage

A collaborative, entrepreneurial learning environment with a proven playbook

Be part of a high-growth company revolutionizing customer loyalty

Work with cutting-edge technology and innovative products

Competitive salary, benefits, and growth opportunities

Fun work atmosphere

Company

TrueLoyal

TrueLoyal is the AI-powered loyalty platform that enables consumer brands across complex online and offline sales channels to keep customers for life.

Founded in 2010

San Antonio, Texas, USA

51-200 employees