Apply on Employer Site

Accruent · 3 days ago

Website Experience Manager

United States

Full-time

Remote

Mid, Senior Level

$89K/yr - $166K/yr

6+ years exp

Accruent is a leading provider of solutions for unifying the built environment. The Website Experience Manager will own the design and evolution of accruent.com, focusing on strategic SEO initiatives and enhancing the website's performance to drive demand generation.

Energy ManagementFacilities Support ServicesInternet of ThingsManagement Information SystemsMedical DeviceProductivity ToolsProject ManagementSaaSSoftware

Responsibilities

Own Accruent’s web presence, driving experience, engagement, and conversion funnels that align with the various customer journeys

Ensure all current, new, and edited content aligns with brand guidelines, functions flawlessly on all devices, and supports conversion goals

Review and publish pages within the CMS, adding strategic links and calls-to-action

Creating unique initiative/campaign/event-based landing pages withing the current structure, theme, and templates

Safeguard existing content performance from negative impact by identifying and mitigating duplicate or competing content

Ensure the site has best-in-class monitoring solutions to be able to record and analyze site engagement in better inform decision making

Maintain and optimize organic performance across generic and campaign-specific keyword rankings

Advance our SEO approach and keyword strategy, with an eye toward the expanding world including traditional search, as well as the ever-evolving rise of AI summaries and LLMs

Apply deep knowledge of SEO best practices with an eye on new changes—site architecture, technical health, content discoverability, and algorithm trends—to maximize visibility and conversions

Stay on the pulse of how AI is reshaping digital discovery and evolve our site strategy accordingly

Lead innovative efforts around optimizing for large language models and emerging search features (e.g. ai overviews, LLM referrals, featured snippets, voice search)

Design and scale testing frameworks for new technologies within the digital ecosystem

And plan, present, and implement new strategies and tactics based on insights and feedback

Design, execute, and systematize SEO and website experiments—including split-testing layouts, internal linking, and conversion rate optimization (CRO) initiatives

Establish clear hypotheses and metrics, apply learnings, and implement at scale

Use behavioral analytics, A/B testing and funnel analysis to continuously reduce friction and improve conversion paths across key persona journeys

Provide performance recommendations with strategic implementation approaches/timelines

Monitor website KPIs with GA4, HubSpot, and other tools to surface insights and drive site-wide improvements

Establish and track key performance indicators (KPIs) for all digital marketing activities

Analyze campaign results and website data to identify trends, measure ROI, and inform future strategies

Prepare and present regular performance reports to leadership, providing data-backed recommendations for continuous improvement

Support integrated campaigns through keyword research, performance reviews, and actionable SEO recommendations

Collaborate with product marketing, content, paid, and development teams to deliver on campaign objectives

Qualification

SEO strategyTechnical SEOCMS proficiencyPerformance analyticsGA4Keyword researchA/B testingMarket researchProject managementTeam collaboration

Required

Proven experience in SEO: Strong track record in organic search strategy and hands-on technical SEO

CMS proficiency: Comfortable making website changes in modern CMS platforms (e.g., HubSpot)

Proficient in using GA4, Full Story, SEMRush, Survicate and Optimizely for performance monitoring and reporting, with the ability to translate data into strategic, actionable insights

Demonstrated ability to conduct robust market and competitor research and drive strategic SEO recommendations

Experience managing internal and external resources and project management tools

Eagerness to experiment with and adopt new SEO tactics and website improvements, such as AI-driven content, advanced site speed optimization, schema automation and LLM strategies

Be a great teammate, be proactive and take full ownership of projects and results