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BridgeBio · 5 hours ago

Associate Director, Marketing - HCP

San Francisco, CA

Full-time

Hybrid

Lead/Staff, Director/Executive

$180K/yr - $265K/yr

5+ years exp

BridgeBio is a biotech company focused on developing life-changing medicines for rare diseases. The Associate Director, HCP Marketing will lead the development and execution of marketing strategies for a key asset, driving collaboration across various teams to ensure successful commercialization in the US.

BiotechnologyHealth CareLife ScienceMedicalPharmaceutical

Growth Opportunities

Responsibilities

Serve as a commercial member on the Product Teams, embedding the market needs into cross functional planning

Drive innovative tactics and address untapped opportunities

Lead brand planning, messaging and claims work

Lead agile, cross-functional team to develop/launch innovative marketing campaigns that will inspire behavioral change and drive brand growth; ensure aligned launch execution across functions

Develop and track metrics to measure and ensure the success of marketing/promotional programs

Lead commercial convention presence, including target meeting, booth design and production and overall commercial presence across channels

Partner with Value and Access to help develop the value proposition and access/ reimbursement strategies

Partner closely with commercial and medical teams to develop tactics that will help identify doctors that have, or are most likely to have, ADH1/LGMDR9 patients

Partner with regional teams to ensure diverse commercial insights are brought into the planning process, be the commercial voice advocating for these views

Manage and evolve the disease education campaign and educational resources

Develop and manage the speaker bureau, inclusive of program structure / development / maintenance, speaker selection, vendor leadership and innovative approaches to further brand messaging and positioning

Lead the creation of all HCP peer-to-peer educational content

Collaborate with the Digital team to support execution of launch and pre-launch activities

Proactively evaluate/assess the relevant market landscape, monitoring changes in market dynamics, competition, clinician needs and practices

Develop targeted measurement plans to help evaluate effectiveness of HCP tactics and prioritization of efforts

Work cross-functionally with agency partners, sales, commercial operations, brand analytics, IT, MCM, etc

Qualification

Commercial biotech experienceMarketing experienceLaunch experienceRare disease experienceMarket research insightsDrug development understandingKOL engagementEntrepreneurial spiritOral communication skillsWritten communication skillsPresentation skillsTeam collaborationSelf-starter

Required

5+ years of commercial biotech or pharmaceutical experience, with at least three years in Marketing

Demonstrated ability to develop and action insights from complex clinical data and market research

Understanding of the drug development process, especially regarding opportunities for differentiation and value demonstration

Excellent oral, written, and presentation skills

Passionate about serving patients suffering from Genetic diseases

Proven self-starter, able to work independently and as part of a team

Able to handle full workload across multiple projects

Collaborates seamlessly across functions to build effective working relationships and align strategy and execution

High level of self-awareness and understanding of the importance of self-monitoring behavior for continuous improvement

Ability to travel (~25%) is required

Preferred

Successful launch experience in a competitive market

Rare disease experience

Experience leading KOL engagement activities

Benefits

401K with 100% employer match on first 3% & 50% on the next 2%

Employee stock purchase program

Pre-tax commuter benefits

Referral program with $2,500 award for hired referrals

Comprehensive health care with 100% premiums covered - no cost to you and dependents

Mental health support via Spring Health (6 therapy sessions & 6 coaching sessions)

Hybrid work model - employees have the autonomy in where and how they do their work

Unlimited flexible paid time off - take the time that you need

Paid parental leave - 4 months for birthing parents & 2 months for non-birthing parents

Flex spending accounts & company-provided group term life & disability

Subsidized lunch via Forkable on days worked from our office

Skill development and career paths through regular feedback, continuous education and professional development programs via LinkedIn Learning, LifeLabs, Spring Health & BetterUp Coaching

Celebration of strong performance with financial rewards, peer-to-peer recognition, and growth opportunities