Batesville · 1 week ago
IT Application Manager (CRM and Marketing Automation)
Batesville, IN
Full-time
Hybrid
Mid, Senior Level
$120K/yr - $150K/yr
7+ years expBatesville is a recognized leader in the death care industry in North America, committed to helping families honor the lives of those they love. The IT Application Manager will lead the administration, optimization, and integration of CRM and marketing automation platforms, driving customer engagement and marketing performance through data-driven solutions.
Consumer GoodsCustomer ServiceLogistics
Responsibilities
Evaluate current state of CRM & Marketing Automation Platform (MAP) for business need and make recommendations on enhancement and/or migration strategy
Administer and maintain CRM and Marketing Automation Platform environments
Serve as the primary point of contact for CRM and marketing automation support, ensuring system integrity, data quality, and user access controls
Monitor platform performance and implement enhancements
Monitor CRM usage and performance, recommending enhancements and best practices
Design, develop, and maintain integrations between Batesville CRM, MAP, and other business systems (e.g., ERP, analytics platforms)
Ensure accurate data flow and synchronization across platforms
Support excellence of delivery and data governance by ensuring adequate QA & alerting processes are implemented
Develop and maintain technology systems that help enable Batesville’s sales and marketing teams
Design, develop and manage automated workflows that enable marketing performance
Partner and collaborate with sales, marketing, and technology leadership to align technology solutions with business strategies
Customize CRM and make recommendations on enhancements to support evolving business needs and sales processes
Develop dashboards and reports to track KPIs, campaign performance, and customer lifecycle metrics
Provide actionable insights to marketing, sales, and executive teams
Support automated workflows with our data engineering team to ensure reliability and accessibility of data and insights
Create, organize, and maintain user training that supports the sales organization’s standard work processes
Other duties as assigned
Qualification
Required
Bachelor's degree (B.S./B.A.) or equivalent from a college or university in a technical field such as Information Systems, Computer Science, or other related field of study
Minimum of seven years related experience and/or training; or equivalent combination of education and experience
Advanced knowledge of CRM system design, implementation, support, administration and associated application integrations for at least one enterprise level CRM & Marketing Automation platform (Oracle Sales Cloud, HubSpot, Salesforce, etc.)
Experience in Development of Custom applications, Workflows, and Validation rules, and ability to work independently to resolve Technical CRM Issues
Experience using project management toolsets such as Jira and working in an agile project framework
Experience working with version control tools such as Github to maintain custom code and workflow capabilities
Clear understanding of the System Development Life Cycles and data quality principles including requirements gathering, system design, and implementation
Intermediate knowledge of relational database architecture and tools and query concepts including SQL Server, Oracle and general PL/SQL concepts
Intermediate Communication skills (written and oral), Organization, and Interpersonal Skills
Preferred
Experience in Design and development of custom applications, features, and integrations within the CRM platform
Experience in any of the following applications Oracle Sales Cloud, Incentive Compensation, Oracle Service Cloud, VBCS Development and DCS Portal
Intermediate knowledge of Rest APIs, Groovy Scripting
Intermediate knowledge of project management toolsets and concepts including knowledge of project and portfolio management (PPM) solutions
Intermediate understanding of the System Development Life Cycle
Intermediate understanding of ITSM
Benefits
Comprehensive medical, dental and vision insurance, as well as prescription coverage, short-term disability, Employee Assistance Program (EAP), and more.
Generous 401K Matching Program
Paid time off
Opportunities for development and advancement
Company
Batesville
Batesville is a provider of quality products and business solutions in the death care industry.
1001-5000 employees
H1B Sponsorship
Batesville has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2020 (1)
Funding
Current Stage
Late StageTotal Funding
unknown2022-12-15Acquired
Leadership Team
Chris Trainor
Chief Executive Officer
Recent News
Google Patent
2025-02-17
Google Patent
2025-02-17
Company data provided by crunchbase