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Spectrum Brands, Inc · 2 weeks ago

Senior Manager, Category Insights

St Charles, MO

Full-time

Hybrid

Senior Level, Lead/Staff

10+ years exp

Spectrum Brands, Inc. is a leading supplier of consumer products for the home, lawn and garden markets. The Senior Manager, Category Insights will serve as an analytic and consumer insights expert, driving new distribution and optimizing existing strategies while managing a small team to support these initiatives.

AnalyticsArtificial Intelligence (AI)Machine LearningNatural Language Processing

Responsibilities

Provide fact based information to support strategic direction on products to Senior Management, Brand Managers, and Category Managers based on Market Research, Syndicated Data Analysis, Customer Point of Sale data and Competitive Intelligence

Lead process and support to Category Management team through data capture, data analysis, and planogram development

Be able to function autonomously and make decisions independently working with commercial business unit leaders

Have expert Scintilla/Luminate mastery and be able to design, create and manager robust reporting and insight generation

Develop and meet with retailers to outline specific strategies to optimize product mix, shelf/display space, merchandising tools and price promotions to more effectively reach targeted consumers

Conduct in-depth analysis of customer data that include new distribution, promotion, trends and competitive analysis, pricing and promotion effectiveness

Manage and communicate knowledge of Competitive Product, Performance, and Business Trends. Use Competitive knowledge to provide Brand and Category Managers product recommendations

Work closely with sales organization on new products and feedback from sales representatives and sales management

Builds market share and increases sales/profit

Must understand and demonstrate safe work practices at all times to ensure a safe work environment

Develop and deliver seamless data solution tools for Nielsen, IRI and other external data sources

Comply with all company policies and procedures

Lead employees through effective hiring, orientating, training, mentoring and coaching. Provide ongoing recognition, feedback and development, holding employees accountable for success. Identify and mentor future organizational leaders. Ensure appropriate resources are provided to employees. Develop a staffing plan that meets both customer expectations and financial constraints. Create an environment where employee feedback facilitates positive change

Provide leadership to direct reports in the establishment of area plans, short/long term goals. Design functional area infrastructure and changes to supporting processes and systems. Develop solutions to functional-area challenges. Set, implement and complete functional area goals

Other duties as assigned