Aspen Technology · 1 week ago
Marketing Programs Manager
Bedford, MA
Full-time
Onsite
Mid Level
$104K/yr - $130K/yr
4+ years expAspen Technology, now part of Emerson, is seeking a Marketing Programs Manager to lead demand generation for their High Velocity Sales organization. The role involves developing integrated marketing strategies to identify potential customers and generate qualified leads, while collaborating closely with sales and marketing teams to drive significant revenue growth.
IndustrialIndustrial AutomationIndustrial ManufacturingManufacturingSoftwareSupply Chain ManagementSustainability
Responsibilities
Build and execute results-driven marketing programs
Design, launch and optimize marketing programs across digital channels including email nurture campaigns, webinars and paid media such as LinkedIn Advertising and Google Ads and provide sales enablement to maximize conversion
Be resourceful
Dig into the challenges of Energy, Chemicals and EPC companies and learn how AspenTech solutions can provide value to those organizations
Shape the content strategy
Manage and promote clear and compelling content that aligns with the customer journey and supports our solution GTM strategy
Collaborate with purpose
Partner with marketing and sales teams to create and gain consensus on cross-portfolio GTM plans and marketing programs, then execute independently
Move fast and adapt
Analyze metrics to determine effectiveness of marketing activities and impact on lead generation and pipeline
Stay ahead of the curve
Continuously learn about the personas that influence buying decisions, and how and where to drive engagement with those individuals
Work with sales to identify database gaps within target accounts and develop a strategy to add contacts as needed
Manage end-to-end
Own campaign project plans, budgets, vendor relationships and results
Qualification
Required
A bachelor's degree and 4+ years of high-tech B2B marketing experience
Experience developing and executing integrated campaigns including email, webinars, paid media, web and social
Excellent written and verbal communication skills including experience writing impactful promotional copy
Demonstrated ability to achieve results and influence and align stakeholders, working cross-functionally with sales, marketing and product teams
Proven track record of taking initiative and delivering measurable results with limited direction
Entrepreneurial mindset—you see what needs to happen and make it happen
Experience with LinkedIn Advertising and Google Ads
Resourceful problem-solver
Detail-oriented with strong project management skills
Intellectually curious and driven to continuously improve
Preferred
Experience with Salesforce and PathFactory is a plus
Benefits
Paid time off
Charitable giveback day
Medical/dental/vision insurance
Retirement benefits
Company
Aspen Technology
Aspen Technology is a global leader in industrial software.
1001-5000 employees
H1B Sponsorship
Aspen Technology has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2022 (31)
2021 (32)
2020 (45)
Funding
Current Stage
Public CompanyTotal Funding
$7.3BKey Investors
Emerson
2025-01-27Post Ipo Secondary· $7.2B
2025-01-27Acquired
2003-08-19Post Ipo Debt· $100M
Leadership Team
Antonio Pietri
President and Chief Executive Officer
Chantelle Breithaupt
Chief Financial Officer
Recent News
Private Capital Journal
2026-01-07
Company data provided by crunchbase