On Board Experiential · 2 months ago
Creative Strategist
Los Angeles, CA
Full-time
Onsite
Mid, Senior Level
$75K/yr - $105K/yr
2+ years expOn Board Experiential (OBE) is an award-winning, full-service agency specializing in creating meaningful brand experiences. The Creative Strategist will be responsible for driving the development of insightful ideas, conducting research, and collaborating with teams to develop impactful experiential projects and proposals.
AdvertisingMarketing
Responsibilities
Conducting research from various sources, including primary research (such as focus groups and interviews) and secondary research from databases and industry sites
Synthesizing this research into digestible outputs, for use on projects, RFPs, and client presentations, to name a few
Proactively researching client brands and industry trends to support fresh thinking and the creation of impactful experiences
Developing measurable objectives and Key Performance Indicators (KPIs) to help ground and guide overall concept and proposal development
Identifying key insights for creative concepting and brainstorms
Contributing to the development of big, brave creative ideas as part of ongoing and new creative projects
Participating in client presentations and pitches as needed
Developing Measurement Plans for new and ongoing proposals and projects, discerning measurable objectives and Key Performance Indicators related to those objectives, as well as identifying data collection methods for capturing data related to each KPI
Supporting the Account team in collecting and analyzing KPI-related data in efforts to calculate ROI/ROE and provide insightful recommendations to improve and optimize our project executions
Clearly articulating ideas in presentation decks, social posts, case studies, or other formats as needed, in multiple brand voices
Crafting and presenting well-articulated plans and points of view, including comprehensive pitch decks and project plans that include clear insights, strategies, and creative concepts in a thoughtful, compelling, and cohesive storyline. Support more senior Creative team members in this process for large opportunities and projects
Leveraging AI-assisted writing tools as an output booster in copy development where appropriate, using these tools to accelerate exploration, iteration, and refinement while retaining full ownership of content, originality, and final decisions
Applying sound judgment and rigorous quality control to all AI-supported outputs, ensuring any usage follows client and agency guidelines while maintaining accuracy, brand fit, and creative integrity — and never delegating critical thinking, taste-making, or accountability to the system
Participating in client discovery calls
Presenting agency capabilities using strong storytelling skills
Copywriting support for both internal and project-specific deliverables (i.e., email marketing copy, signage copy support, etc.)
Qualification
Required
Bachelor's degree in Marketing, Advertising, Communications, Business Administration, Copywriting, or equivalent preferred
Minimum of two to five years' experience in an advertising/marketing environment
Experience generating ideas, concepts and overarching strategy for advertising or brand experiences, such as events & tours, social media campaigns, and innovative interactive & experiential programs
Experience in copywriting in multiple brand voices
Excellent research and insight development skills
Strong copywriting and copyediting skills
Excellent client presentation skills
Strong understanding of experiential and 360 marketing campaigns, including social media, out-of-home, and guerilla tactics
Familiarity in working with and contributing to Brand Guidelines and Style Guides
Up to date on current media, industry and consumer trends that affect audiences
Ability to collaborate with cross-functional teams, including designers, producers, account managers, technologists, and more
Strong work ethic and ability to thrive in and enjoy a fast-paced, dynamic work environment
Entrepreneurial spirit with the ability to work as part of a team as well as independently
Ability to take direction and balance competing stakeholder feedback
Ability to travel and work occasional non-traditional hours (nights and weekends) as needed
Preferred
Interest in and ability to Art Direct preferred but not required
Interest in athletics, sports marketing, financial or technology companies preferred but not required
Benefits
Medical/dental/vision insurance
Employer paid basic life and personal accident insurance
Annual Profit Sharing/Bonus Plan based on the company’s performance and your individual performance
401(k)
Healthcare Flexible Spending Account
Dependent Care Flexible Spending Account
PTO
STD/LTD insurance benefits
Company
On Board Experiential
On Board Experiential (OBE) is a global award-winning, experience-led agency that believes an experience is any way a brand engages people.
51-200 employees
H1B Sponsorship
On Board Experiential has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2022 (2)
2021 (1)
Funding
Current Stage
Growth StageLeadership Team
Dan Hirsch
Co-CEO
Deb Murray Lemon
Chief Executive Officer
Company data provided by crunchbase