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Inizio Evoke · 1 day ago

Senior Paid Social Media Specialist

United States

Full-time

Remote

Mid, Senior Level

$60K/yr - $70K/yr

2+ years exp

Inizio Evoke is a company that emphasizes professional development for its employees. The Senior Paid Social Media Specialist will support paid social media programs across client accounts, manage campaigns, and collaborate with internal teams to optimize performance and strategy.

AnalyticsMarketingSocial Media Marketing

H1B Sponsor Likely

Responsibilities

Provides paid social media support on multiple client accounts

Collaborates with internal teams to align paid social media efforts and contribute to overall strategy

Develops and executes paid social media strategies across multiple client accounts

Creates drafts of client documents including paid social media briefs, results reports, paid ad content, etc., and proofs all documents for thoroughness and accuracy before providing to other team members for review

Manages paid social campaigns, including audience targeting, budget allocation, and optimization

Analyzes performance data and provides actionable insights to improve campaign effectiveness

Supports reporting efforts by developing campaign performance summaries with key takeaways and recommendations

Ensures compliance with regulatory guidelines and platform best practices

Manages vendor relationships and liaises with platform representatives to stay updated on trends and best practices

Displays an ongoing willingness to gain knowledge and make significant contributions to the team to enhance paid social media expertise across the agency

Demonstrates initiative and resourcefulness and attempts to work through issues collaboratively or independently as appropriate

Provides mentorship and guidance to junior team members on paid social strategies and best practices

Encourages and responds to feedback from manager and team members

Demonstrates flexibility in working across teams, able to adapt to project needs, different team working styles, etc

Effectively partners with account teams to meet client needs, clearly communicating project objectives, direction and timing

Ability to work quickly and effectively under pressure, flourishing in a fast-paced environment

Actively supports company values and an inclusive culture

Ensures accuracy of all written projects, including grammar, fact-checking, adhering to platform best practices and referencing documents as needed

Develops paid social media campaign briefs outlining strategy, targeting, creative approach, and budgets

Communicates campaign insights and recommendations clearly to internal teams and clients

Ensures accuracy in campaign setup, monitoring, and reporting

Maintains strong relationships with internal and external stakeholders to facilitate smooth execution of paid campaigns

Strong analytical skills to carry out a metrics-driven approach to campaign strategy, audience creation and ad content

Takes opportunities to lead in client interactions to further develop client communications skills

Participates in new business brainstorming and contributes to proposal development for paid social media opportunities

Continuously researches the evolving social media landscape to stay ahead of trends, new advertising features, and platform changes

Ensures platform resources are up to date

Assists in educating internal teams and clients on the value of paid social media and emerging opportunities

Supports financial tracking of paid media campaigns, including billing and invoicing

Takes the initiative in seeking training on company processes/procedures

Qualification

Social media ad platformsPaid social media campaignsPerformance analysisAnalytical skillsProject managementInterpersonal skillsResearch skillsCreative problem solvingTime managementCommunication skills

Required

Bachelor's degree, preferably in communications / marketing / advocacy / digital / social media

2-5 years' communications or related marketing / advocacy / digital / social / health experience

Strong interpersonal skills with the ability to build cross-functional relationships

Deep understanding of social media ad platforms, including Meta Ads Manager, LinkedIn Campaign Manager, YouTube, TikTok, Reddit, and X (Twitter) Ads and Google

Experience executing paid social media campaigns, including audience targeting, budget management, and optimization

Strong analytical skills with experience using performance tracking tools (Google Analytics, social media insights, etc.)

Excellent organizational, project management, and time management skills

Ability to work collaboratively and communicate effectively with internal teams, clients, and vendors

Innovative thinker and creative problem solver

Shows an entrepreneurial spirit

Strong attention to detail

Possesses strong organizational and project management skills

Superb internal and external communications skills (verbal, written, listening)

Possesses strong time management skills; able to balance multiple priorities

Solid research skills

Passionate about improving lives through innovations in health

Preferred

Partnership, US/global health issues or health product communications experience

Knowledge of HCP social platforms, like Sermo, Doximity or G-Med

Knowledge of FDA, FTC, and platform compliance guidelines for paid social media

Benefits

Medical

Dental

401(k)

Tuition reimbursement

Flexible time off

Company

Inizio Evoke

Glassdoor3.8

Inizio Evoke is a healthcare marketing, communications, and transformation platform for growth through data-driven insight.

Founded in 2009

London, England, GBR

1001-5000 employees

https://www.inizioevoke.com

H1B Sponsorship

Inizio Evoke has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

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2022 (1)