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Underdog · 1 day ago

Director, Consumer Research and Insights

United States

Full-time

Remote

Director/Executive

$176K/yr - $210K/yr

10+ years exp

Underdog is a rapidly growing sports company focused on enhancing the experience for sports fans. The Director of Research & Insights will lead the development and execution of a comprehensive insights strategy to deepen understanding of customers and the marketplace, driving brand growth and product innovation.

eSportsFantasy SportsGaming

Responsibilities

Lead the customer proposition and voice of customer program, creating a unified framework to capture, analyze, and share customer and market feedback across the business

Design and execute custom research studies, brand tracking, and consumer sentiment analyses that reveal actionable insights and business opportunities

Conduct market and competitive analyses to identify emerging trends, white space, and potential threats

Partner cross functionally with Product, Strategy and Data to own the measurement, analysis, and reporting of consumer-level metrics, ensuring insights drive marketing, product, and brand strategies

Triangulate research findings with data and insights to build clear, compelling narratives that influence strategic and operational decisions

Provide insights that shape brand positioning, messaging, and marketing campaigns, connecting customer data to creative strategy

Lead the articulation of the Underdog customer promise - ensuring our positioning, differentiation, and emotional and functional benefits resonate with fans

Partner with Product, Marketing, VIP and Strategy leaders to inform roadmap prioritization and cross-channel initiatives

Oversee both qualitative and quantitative research projects, managing the full lifecycle from design to delivery

Champion data governance, experimentation, and integration best practices, ensuring systems like CRM and analytics tools support deep customer understanding

Be the internal subject matter expert on data collection tools, methodologies, and insight communication

Optimize internal processes for gathering, sharing, and acting on customer data across departments

Build strong relationships with senior leaders across Product, Marketing, and other functions to align insights and work with business goals

Manage and nurture relationships with external research partners and vendors to ensure high-quality, strategic deliverables

Collaborate with cross-functional teams to integrate insights into day-to-day decision-making and long-term planning

Qualification

Consumer insightsMarket researchData analysisQualitative researchQuantitative researchCRM systemsRelationship managementStorytellingPresentation skillsCollaboration