Galderma · 1 month ago
Associate Director, US Omnichannel & Marketing Capabilities
Boston
Full-time
Hybrid
Lead/Staff, Director/Executive
$170K/yr - $210K/yr
8+ years expGalderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. The Associate Director, Omnichannel & Marketing Capabilities is responsible for defining and building the marketing technology infrastructure that powers Galderma’s US commercial business, acting as the bridge between business strategy and technical execution.
Pharmaceuticals
No H1B
U.S. Citizen Only
Responsibilities
Define and own the technical capability roadmap, translating high-level business requirements from Brand and Omnichannel Leads into specific technical specifications and architectural designs
Serve as the primary technical liaison between commercial business units and IT/Global Tech teams to prioritize and implement new platform features, connectors, and integrations
Design scalable solution frameworks that allow for "build once, deploy many" capabilities across the four Galderma business units to reduce duplication and technical debt
Evaluate and recommend new technical tools or plug-ins within the MarTech stack (e.g., SMS aggregators, webinar connectors) to support evolving campaign needs
Serve as the hands-on technical administrator and architect for Salesforce Marketing Cloud, directly managing Journey Builder, Automation Studio, and Contact Builder
Build, test, and deploy complex, multi-step customer journeys, utilizing advanced logic (decision splits, engagement triggers) and scripting (AMPscript, SQL) to ensure flawless execution
Oversee the end-to-end technical production process, including audience segmentation setup, email/SMS rendering QA, and final deployment scheduling
Troubleshoot technical issues within the platform (e.g., API failures, data sync errors, email rendering issues) and resolve them rapidly to minimize business disruption
Lead the technical implementation of Customer Data Platform (CDP) use cases, configuring data ingestion rules and identity resolution logic to create unified customer profiles
Develop and maintain the data schema and segmentation logic required to power "Next Best Action" and dynamic content personalization across channels
Ensure all campaigns are technically configured for accurate measurement from day one, implementing proper tracking tags, parameters, and feedback loops into the data warehouse
Establish and enforce technical governance standards, including naming conventions, folder structures, and data privacy compliance (consent management/opt-outs) within the platforms
Manage the technical output of external development vendors and agencies, reviewing their code and configuration to ensure it meets Galderma’s quality and security standards
Create and maintain technical documentation (playbooks, data dictionaries, process flows) to support knowledge transfer and operational consistency
Qualification
Required
8+ years of progressive experience in marketing operations, marketing technology, or digital transformation
Deep, hands-on technical proficiency with Salesforce Marketing Cloud, specifically Journey Builder, Email Studio, and Automation Studio
Proven experience building and managing a marketing technology roadmap and translating business needs into technical specifications
Experience implementing or utilizing a Customer Data Platform (CDP) (e.g., Salesforce Data Cloud, Tealium, Adobe) to drive segmentation and personalization
Strong understanding of HTML, AMPscript, and SQL basics for audience segmentation and content personalization
Demonstrated success in establishing a new capability or function within a complex, matrixed organization
Ability to lead through influence, bridging the gap between creative marketers and technical engineering/IT teams
Strong knowledge of healthcare compliance guidelines, FDA regulations, and privacy standards (PRC process)
Proven ability to lead through influence and drive change in a complex, matrix-driven organization
Experience in capability assessment frameworks and competency modeling
Experience managing external agencies and strategic vendors
~10% travel
Preferred
Experience in the pharmaceutical, biotech, or healthcare industry is preferred, but not required; experience in highly regulated industries is a plus
Benefits
Health insurance
401(k) plan with employer match
A generous paid time off policy
Hybrid work schedules
Annual bonus opportunities
Career advancement and cross-training
Company
Galderma
Galderma is the leading company solely dedicated to skin and advancing the future of dermatology.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Tom Christenson
Chief Financial Officer
Wendy Johnson
Vice President Strategic Partnerships and Professional Relations
Company data provided by crunchbase