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Flosum · 1 month ago

Director of Revenue Marketing

United States

Full-time

Remote

Director/Executive

8+ years exp

Flosum is a high-growth SaaS company at the forefront of innovation in the Salesforce DevOps and Security Ops ecosystem. They are seeking a Director of Revenue Marketing to drive demand generation, pipeline creation, and brand awareness across digital channels, focusing on full-funnel strategy and measurable impact.

DevOpsInformation TechnologyRoboticsSoftware

Growth Opportunities

Responsibilities

Build and own the full-funnel demand strategy across awareness, acquisition, and qualification

Design integrated campaigns aligned to enterprise buyer journeys (CIO, CISO, CTO, DevOps leaders)

Partner with BDR and Sales to improve lead quality, conversion rates, and velocity

Continuously optimize channel mix (paid, SEO, events, etc)

Deliver predictable quarterly pipeline growth

Partner with Sales leaders to build personalized plays and cross-functional account plans

Coordinate content, sequences, ads, and events for high-value verticals (FSI, Healthcare, Public Sector)

Create measurement models that tie performance to pipeline movement, opportunity creation, and deal expansion

Own post-sale marketing programs for adoption, product activation, and customer health

Partner with CS to increase NPS, activation, and upsell/expansion revenue

Build advocacy programs including customer stories, references, webinars, and advisory councils

Create lifecycle campaigns for renewal readiness and expansion visibility

Own quarterly planning including budgets, resource allocation, and forecasting

Collaborate with Ops to streamline handoffs, workflows, and data quality

Partner with Sales, CS, Product Marketing, and Product to drive unified revenue execution

Build a culture of experimentation, accountability, and data-driven decision-making

Qualification

Enterprise marketing experienceSalesforce ecosystem exposureFull-funnel marketingDemand generationLifecycle marketingRevenue operationsCross-functional alignmentAnalytical skillsLeadership skillsCommunication skills