Stackpack · 1 month ago
Founding Head of Marketing (B2B)
San Francisco Bay Area
Full-time
Hybrid
Mid, Senior Level
3+ years expStackpack is a company focused on creating innovative business solutions, and they are seeking a hands-on Growth Marketer/Leader to build and scale their marketing engine. The role involves owning the company's story, positioning, and campaigns while driving measurable growth through creative and data-driven strategies.
Computer Software
No H1B
U.S. Citizen Only
Responsibilities
Turn customer insight and data into sharp product positioning and messaging
Launch features fast with clear GTM plans that test channels, creative, and narratives
Shape our brand voice and make sure it shows up consistently everywhere
Run a lean content engine—case studies, thought leadership, landing pages, social, and more—built for distribution and impact
Write and edit high-leverage content for finance, IT, and ops leaders across the full funnel
Partner with Sales and Success on enablement and lifecycle content that drives conversion and retention
Plan and run growth experiments across paid, SEO, social, email, events and partnerships—learn fast, scale what works
Own performance tracking: conversion, CAC, engagement, attribution, and experiment results
Build and optimize top-of-funnel programs, referral loops, and early demand gen
Work closely with Product, Sales, and CS to stay aligned on insights and opportunities
Spin up and manage contractors/agencies to increase capacity
Help build the marketing foundation—from tools to processes to early playbooks
Opportunities to scale and lead the team
Qualification
Required
Proven ability to design, run, and scale experiments across the full funnel (acquisition → activation → retention)
Strong quantitative skills: funnel analysis, attribution, KPI setting, and clear, data-driven decision-making
Demonstrated success taking at least one channel from 0→1 and turning it into a repeatable growth engine
Excellent writer and storyteller with interest in AI tools and applications
Deep understanding of (or curiosity about) our finance ICP
Comfortable with analytics tools, dashboards, and basic data work (SQL a plus)
Strong planner who can prioritize, execute, and keep others aligned
Thrives in ambiguity, moves quickly, and adapts as priorities shift
Collaborative, low-ego, and great at working cross-functionally
Builder mindset—comfortable creating processes, playbooks, and systems from scratch
Preferred
3-5+ years in B2B SaaS marketing with a mix of product, content, and growth; experience owning growth at a Seed or Series A startup is strongly preferred
Benefits
Great compensation & equity packages
Medical, dental, and vision benefits
Life & short-term disability insurance
Unlimited PTO
Paid parental leave
Mentorship opportunities
SF office space available as needed
Company
Stackpack
Stackpack is an AI-powered vendor intelligence platform for finance & operations teams. $599/month for your entire team. Set up in 5 minutes.
11-50 employees
Funding
Current Stage
Early StageRecent News
Company data provided by crunchbase