California State University, Monterey Bay · 2 months ago
Director of Communications for Enrollment Management
Monterey, CA
Full-time
Hybrid
Lead/Staff, Director/Executive
$7,537/mo - $7,550/mo
5+ years expCalifornia State University, Monterey Bay is a mid-sized university in California’s Central Coast that grants undergraduate and graduate degrees. The Director of Communications for Enrollment Management is responsible for leading efforts to enhance the university's enrollment reputation through strategic marketing and communications initiatives aimed at prospective students and stakeholders.
EducationHigher EducationUniversities
No H1B
Responsibilities
Oversees strategy, operations, planning, evaluation of staff and assigned areas (units) within the Division of Enrollment Management and Student Affairs on behalf of the vice president that includes contracted enrollment communication specialists, analysts, graphic designers, media production specialists, student workers and other assigned staff from the Division
Manages projects and supports the development and maintenance of customer relationship manager (CRM) platform for enrollment marketing and recruitment purposes
Manages the design, launch and strategy of plans, reports, and campaigns and evaluates social media enrollment strategies and implementation. Exercises broad oversight for the direction, development, planning and execution of enrollment and some student affairs communication, public affairs and media projects. Plans and manages recruitment marketing campaigns, including copy, design, lists, production, and evaluation. Oversees all digital and print communication content from project scoping to final delivery
Manages staff for production using workflow processing tools and project management strategies. Ensures all stakeholders meet established and agreed upon deadlines. Oversees project schedules, ensuring Divisional Associate Vice Presidents and Directors, as well as staff and student workers stay within costs and meet deadlines for enrollment communications and campaigns
Conducts regular status meetings with the Vice President and works with job owners to gather and approve content. Manages archives of finished projects in accordance with records retention schedules and customary practices. Creates and maintains related reports and gives presentations to Divisional leadership stakeholders
Coordinates with contractors and enrollment vendors for the completion of projects as needed
Manage enrollment strategy, production, and delivery in all digital marketing channels (e.g. websites, blogs, e-newsletters, emails, and social media) to ensure increased effectiveness of the enrollment funnel for university goals
Manages assigned staff and collaborates with other Divisional leadership and staff to build out enrollment digital marketing content. Partner with UComm as needed and appropriate to assure they are consistent with the vision and goals of the Vice President for Enrollment Management and Student Affairs
Establish and measure enrollment ROI and KPIs. Leverage analytics tools to evaluate effectiveness of digital marketing campaigns across all channels that are specifically targeted for enrollment management in collaboration with and with guidance to UComm. Develops, manages, improves and measures online content; develop and manage SEO and Google Analytics and utilize and manage through contracted vendors to maximize enrollment goals. Execute and improve current SEO tactics, including keyword research, on-page optimization, and link building
Grow and enhance CSUMB enrollment brand; build rapport with internal partners to assure they understand enrollment marketing and communication needs/challenges; gain deep knowledge about the business processes and goals of Divisional departments; and ensure effective integrated marketing and communications strategies and execution for enrollment management leveraging the 23 units in the Division
Employs analytical techniques based on data and user experience research and best practices to guide content decisions and improve enrollment market segments of CSUMBs web presence, digital communication channels, and recruitment marketing programs
Research and implement (as appropriate) how additional use of predictive analytics, automation, and artificial intelligence can keep marketing strategies efficient and cutting edge
Utilize the latest marketing trends, technologies and marketing platforms to support go-to-market efforts; Stay up-to-date with digital technology developments and best practices in higher education sector and in other industries
Performs other job-related duties and special projects as assigned
Perform other job-related duties and special projects as assigned
May be required to work evenings or weekends as necessary potentially with short notice to manage urgent operations and crisis communications needs or during a campus emergency
Qualification
Required
Bachelor's Degree in Communications, Marketing, Journalism, or similar field
Minimum of five years progressively responsible work in marketing, advertising, brand management, publication production
Ability to manage work flow and priorities for a vice president, assistant vice presidents and 22 divisional directors related to enrollment marketing and recruitment communication
Demonstrated experience in designing and implementing successful enrollment marketing campaigns with a strong understanding of how all current digital marketing channels function
Experience in enrollment marketing in public higher education at the university level
Proven experience delivering creative and successful marketing campaigns to targeted audiences for educational audiences
Functional knowledge of web and print design procedures
Sense of ownership and pride in work performance and its impact on university's success
Critical thinker with problem solving, analytical and project management skills adept at quickly dissecting an issue into its component parts and identifying the root cause or opportunity
Ability to tell a story with data, and articulate what's working and what's not, and set a vision for how we'll further evolve our campaign approach
Experience with customer relationship manager (CRM) and marketing automation software tools
Excellent prioritization skills - ability to multi-task and work well under pressure
Strong organizational skills, attention to detail and flexibility to multi-task across projects with varying deadlines
High energy, self-starter with bias for action and sense of urgency to deliver results
Ability to work cooperatively with diverse segments of the university; Ability to have successful interactions with students, faculty, and staff
Demonstrated experience developing and executing branding, messaging, advertising, marketing, and design strategy
Expertise with a wide range of communications practices and tactics including writing, editing, integrated digital communications, social media, and public relations
Exceptional oral and written communication skills; demonstrated proficiency in communicating effectively, clearly, and concisely
Skilled in managing staff and budgets
Knowledgeable in applying University, CSU, state and federal guidelines and policies
Must have the ability to successfully complete the Defensive Driver Training Program; must have the ability to provide proof of eligibility to lawfully operate a motor vehicle in the state of California
Preferred
Master's degree in communications, marketing, or similar field
Working knowledge of project management software (e.g. Asana)
Experience using customer relationship manager (CRM) and email marketing tools. (e.g. Salesforce)
Experience in higher education enrollment management, marketing, and recruitment
Technical fluency with Microsoft Office Professional Suite; Google G-Suite; Oracle-PeopleSoft/ Common Management System or equivalent information systems; drives; and internet browsers
Benefits
A vacation accrual rate of 16 hours per month
An excellent choice of medical, dental, and vision insurance
Long-term disability coverage
Life insurance
Educational incentives
Membership in the California Public Employees Retirement System (CalPERS)
14 paid holidays a year
Access to affordable housing near main campus
Company
California State University, Monterey Bay
California State University, Monterey Bay is a state university.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$5MKey Investors
U.S. Department of Agriculture
2023-06-21Grant· $5M
Leadership Team
Brian Corpening
Chief Diversity Officer
Chip Lenno
Chief Information Officer
Recent News
Morningstar.com
2025-09-15
Company data provided by crunchbase