BPM-PR Firm · 2 months ago
PR Director
New York, NY
Full-time
Hybrid
Director/Executive
$80K/yr - $95K/yr
7+ years expBPM-PR Firm is an award winning PR Agency dedicated to crafting impactful communication strategies for a diverse clientele. As a PR Director, you'll shape clients' brand narratives, secure media placements, and lead a team to develop strategic PR campaigns.
Responsibilities
Strategic Planning: Develop comprehensive PR strategies tailored to each client's unique objectives, leveraging market insights, and industry trends to drive campaign success
Media Relations: Cultivate and maintain strong relationships with media contacts, pitching event stories, securing press coverage, and maximizing opportunities for client exposure
Content Creation: Develop compelling event-related content, including press releases, pitch letters, media kits, and promotional materials, to generate excitement and drive media success
Media Pitching: Lead strategic media outreach efforts for clients products, services and events, identifying relevant journalists and outlets, crafting personalized pitches, and securing high-impact placements
Team Leadership, Training & Development: Provide mentorship, guidance, and support to a talented team of PR professionals, fostering a collaborative and high-performing work environment
Client Reports: Prepare regular client reports, providing insights and analysis on campaign performance, to inform strategic decision-making and demonstrate value
Client Meetings: Attend client meetings to discuss strategy, progress, and future plans, ensuring alignment with client objectives and addressing any concerns or feedback
Desk Sides: Conduct video and in-person desk sides with clients to strengthen relationships, gain deeper insights into their business objectives, and identify opportunities for additional PR support
Outreach and Networking: Conduct outreach to build new relationships and network with colleagues, clients, and the media, expanding our reach and influence in the industry. Leverage existing media relationships and cultivate new contacts within business and industry media
Sample Management: Oversee the coordination and distribution of client products for media coverage and promotional purposes, ensuring timely delivery and effective utilization
Hub Management: Oversee the PR team hub, including publicists and client accounts, ensuring alignment with client objectives, efficient workflow management, and exceptional service delivery
Online Research: Conduct thorough online research to gather insights, identify emerging trends, and inform PR strategies, including media strategy planning and execution
Campaign Management: Manage the end-to-end execution of PR campaigns for products, services and events, ensuring deliverables are met on time and within budget while maintaining the highest standards of quality
Productivity Tracking: Implement systems for tracking team productivity and performance metrics, providing feedback and support to optimize efficiency and effectiveness
Measurement and Analysis: Monitor and analyze media coverage, event attendance, and other key metrics, providing actionable insights to optimize future PR efforts
Industry Engagement: Represent BPM-PR Firm at industry events, conferences, and networking opportunities, building relationships with key stakeholders and enhancing our industry presence
Event Strategy: Lead the development of event strategies aligned with client goals, leveraging industry best practices and innovative approaches to drive engagement and brand awareness. Ensure that our events align with client objectives and enhance their brand visibility
Event Conceptualization: Conceptualize creative event ideas and themes that align with client messaging and objectives, ensuring a cohesive brand experience across all touchpoints
Event Creation: Oversee the end-to-end creation and execution of events, from initial planning and logistics to on-site coordination and post-event evaluation
Prescreening Potential Candidates: Participate in the prescreening of potential candidates passed from HR, evaluating qualifications and fit for the PR Director role
Qualification
Required
Bachelor's degree in Communications, Public Relations, Marketing, or Journalism
7+ years of extensive, hands-on experience in public relations and corporate communications
Demonstrable track record of solid media contacts and relationships
Portfolio of placements in print/broadcast and online media
Previous experience managing a mid-sized team of employees
Strong understanding of the media landscape and what types of stories resonate with them
Experience with business press as well as technology & industry press
Excellent written, verbal, and interpersonal communication skills
Proficiency in Microsoft Excel., Google workspace & Media Databases
Strong listening, creative thinking, influencing, and relationship-building skills
Fast-paced and self-motivated working style
Team-oriented with a collaborative approach to work
Ability to work independently, prioritize workload, and display high-level organizational skills
Previous experience in Agency environment a must
Benefits
Flexible work from home options available.
Company
BPM-PR Firm
BPM-PR is a full service PR Firm with a global media reach.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Monique Tatum
Chairman and Founder of Top PR Firm
Recent News
2025-03-06
2025-03-05
Company data provided by crunchbase