YOYABA · 2 months ago
Content Strategist (m/f/d)
United States
Full-time
Remote
Mid, Senior Level
3+ years expYOYABA is a company focused on driving business outcomes through effective content strategies. They are seeking a Demand Generation Content Manager to build and scale the content engine that fuels their demand programs and translate insights into high-converting content.
Digital MarketingLead GenerationSEOSocial Media MarketingWeb Development
Responsibilities
Build & execute a multimedia content roadmap that is fully aligned with our business goals, ICPs needs, and pipeline stages and powers both our demand generation programs and our always-on media machine
Select formats and channels based on strategic impact, not vanity metrics
Create content end-to-end: long-form, short-form, video, blogs, social posts, scripts, podcasts, webinars and more
Collaborate with internal experts & external influencers to bring relevant voices into your content
Draft, produce and publish content across LinkedIn, YouTube, email, website, and webinar platforms
Set up & run podcast episodes, webinar programs, and live event content (concept → execution → publishing)
Lead SEO for Demand Gen content, including keyword research, competitive analysis, on-page optimization & content structuring
Optimize processes, workflows and editorial structures
Analyze performance across ICP and persona targeting, effectiveness along the entire buying journey, SQL impact and pipeline contribution, as well as engagement, intent, demand, SERP and social signals, and qualitative resonance indicators deriving data-backed optimizations from these insights and proactively proposing clear, actionable recommendations to our GTM leadership
Ensure strategic quality across tone, messaging, format, structure, and impact while providing constructive feedback that elevates everyone around you
Qualification
Required
3+ years experience in Content Marketing, Demand Generation or B2B SaaS Marketing
Fluent in multimedia content creation and have experience producing assets across formats
Deep understanding of SEO & Organic Growth mechanics — from research to execution to reporting
Ability to connect insights, personas and messaging into content that drives demand
Ability to communicate complex SaaS topics with precision and simplicity – in German and English
Confident use of AI tools to speed up research, ideation, analysis and workflows without compromising depth or quality
Ability to manage complex content calendars, stakeholders, freelancers and internal teams
Ability to research, write, produce and ship content quickly without sacrificing quality
Ideally experience with CMS (HubSpot), analytics tools (GA, GSC, Ahrefs), webinar platforms, podcast platforms & marketing automation
Growth mindset and ambition to test, learn, iterate and push yourself and the team forward
Benefits
A unique coaching program for professional and personal development
Access to Humanoo: fitness challenges and 1:1 mental health sessions
Subsidized gym or Urban Sports membership
Workations possible and loved by our YOYABEEs
Up to 60% subsidy for your company pension plan
Company
YOYABA
Yoyaba is a digital marketing agency that provides social media marketing, lead generation, and web development services.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase