YOYABA · 2 months ago
(Senior) Content Strategist (m/f/d) - German speaking
United States
Full-time
Remote
Senior LevelYOYABA is a dynamic company focused on driving business outcomes for B2B SaaS clients through effective content strategies. The role of Senior Content Strategist involves building content roadmaps, translating product messaging, and analyzing performance to provide actionable insights, all while collaborating with writers and client teams to maintain high editorial quality.
Digital MarketingLead GenerationSEOSocial Media MarketingWeb Development
Responsibilities
You build content roadmaps aligned to business goals, buying triggers and pipeline stages
You translate product messaging into clear, persona-focused content plays
You identify SQL opportunities and strengthen growth levers within the account
You define formats and channels based on strategic impact not vanity metrics
You use keyword, prompt and search data as validation layers, not as strategy drivers
You write when writing matters when a piece is strategically critical, when clarity matters or when we want to set a benchmark
You bring structure and clarity to complex SaaS topics and make them relevant, sharp and easy to understand
You analyze performance across persona fit, buying journey effectiveness, SQL and pipeline contribution, intent signals, SERP and social patterns and qualitative resonance
You turn these insights into clear, actionable recommendations and proactively report them to the Account Strategist and client stakeholders
You collaborate with internal and external writers and client teams to ensure consistent strategic and editorial quality
You give focused, constructive feedback and lift the quality of everyone around you
Qualification
Required
Love for language and clarity, with excellent writing skills in English and German
Solid experience in content marketing, ideally in B2B SaaS or an agency environment
Strong understanding of SaaS models, ICPs, buying journeys and revenue mechanics
Confident use of AI tools for research, analysis, ideation and workflow optimization
A pipeline and revenue mindset: SQLs, demand, conversion and measurable business impact
Ambition and a growth mindset you iterate, improve and push yourself and the team forward
Benefits
A unique coaching program for professional and personal development
Access to Humanoo: fitness challenges and 1:1 mental health sessions
Subsidized gym or Urban Sports membership
Workations possible and loved by our YOYABEEs
Up to 60% subsidy for your company pension plan
Company
YOYABA
Yoyaba is a digital marketing agency that provides social media marketing, lead generation, and web development services.
Founded in 2019
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase