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Agoda · 1 day ago

Manager/Senior Manager, Growth Marketing – New verticals (Relocation provided, Bangkok-based)

New York, NY

Full-time

Onsite

Senior Level, Lead/Staff

8+ years exp

Agoda is a global leader in online travel, connecting people to destinations and experiences. The Senior Growth Marketing Manager will be responsible for developing and executing the marketing strategy for a new B2C product, focusing on growth through user acquisition and retention.

Air TransportationE-CommerceHotelTourismTravelTravel Accommodations

Growth Opportunities

Responsibilities

Co-own with product the go-to market strategy: targeted segments, USP, and positioning for product

Design the marketing strategy for the new B2C product across the full funnel – from user acquisition and activation to engagement and retention

Execute the marketing strategy: e.g

Launch the different marketing channels (e.g., paid search, app campaigns, affiliates)

Optimize performance campaigns across channels such as; App campaigns, Paid search

Work closely with Product and Design to Shape onboarding, in-app messaging, and key user journeys

Collaborate with Fintech, Legal, and Compliance to ensure campaigns, claims, and messaging are accurate, compliant, and easy for customers to understand and Translate regulatory constraints into clear, user-friendly communications

Build and continuously improve dashboards, reporting, and processes to scale growth operations over time

Over time, manage and mentor a team (e.g., :2 analysts/marketers) as the vertical grows

Qualification

Growth marketingUser acquisitionData analysisPerformance marketingStakeholder managementEntrepreneurial mindsetProcess improvementCommunication skillsTeam collaboration

Required

Marketing expertise: At least 8 years of experience with 3+ years of hands-on growth/ direct marketing in app-based or digital products, focusing on user acquisition and retention

Strong analytical skills

Comfortable working with data and performance metrics (CAC, LTV, activation, retention, payback, cohorts)

Ability to pull and analyze data using SQL and/or self serve BI tools

Demonstrated entrepreneurial / builder mentality

Able to operate in ambiguity, set up new processes, and “figure things out” without a playbook

Bias for action and experimentation

Strong stakeholder management and communication skills, with experience collaborating with multi team in multiple department

Preferred

Experience with Direct marketing, Performance marketing and Affiliate marketing for financial products

Experience in fintech or financial services, such as Travel cards, multicurrency wallets

Experience launching or scaling a new product or major feature

Benefits

Generous relocation package

Company

Agoda

Glassdoor4.2

Agoda is a digital travel platform that provides access to hotels and holiday properties including flights. It is a sub-organization of Booking Holdings.

Founded in 2005

Singapore, Central Region, SGP

5001-10000 employees