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7-Eleven · 1 day ago

Senior Strategist, CRM & Personalization

Irving, TX

Full-time

Onsite

Senior Level

5+ years exp

7-Eleven is redefining convenience by delivering personalized, data-driven experiences. They are seeking a Senior Strategist to develop and implement CRM and personalization strategies that enhance customer engagement and loyalty across their digital ecosystem.

Food and BeverageRetail

Responsibilities

Develop and implement CRM and personalization strategies that align with business goals and customer needs

Monitor campaign performance, analyze results, and provide actionable insights to improve personalization efforts

Leverage customer data and analytics to inform lifecycle marketing and personalization strategies that drive engagement, retention, and incremental sales

Work closely with product, loyalty, creative, and analytics teams to ensure personalization strategies are cohesive, scalable, and customer centric

Stay current on CRM and personalization trends, tools, and techniques

Qualification

CRM strategyPersonalizationDigital marketingCustomer segmentationLifecycle marketingData analysisMarketing automation toolsCommunication skillsProject management