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Pressed Juicery · 10 hours ago

Senior Director of Sales - Natural Channel

United States

Full-time

Onsite

Director/Executive

$175K/yr - $195K/yr

15+ years exp

Pressed Juicery is a modern wellness brand built with a mission to empower your wellness journey. They are seeking a Senior Director of Sales to lead and execute their Natural Channel strategy across various retailers and distributors, focusing on maximizing revenue and improving execution in the Natural Channel ecosystem.

DeliveryFood and BeverageLocal

No H1B

Responsibilities

Develop and execute the Natural Channel commercial plan—delivering revenue, distribution, velocity, and profitability targets across the Natural ecosystem while role-modeling disciplined follow-through and accountability

Translate strategic direction into actionable sales plans in partnership with retailers, brokers, and distributors, ensuring clarity, structure, and aligned expectations

Proactively identify execution barriers, market shifts, or unusual performance signals and bring forward informed, executable solutions

Own execution with the top Natural Channel accounts, including JBP planning, promotional calendars, resets, and new item introductions

Influence buyers with a clear, insight-driven point of view across pricing, promotions, shelf placement, and assortment decisions

Proactively flag opportunities, risks, or emerging trends and recommend practical, commercially sound solutions

Build trust with buyers through preparation, confidence, data fluency, and a reputation for follow-through

Invest time in the relevant markets to evaluate market conditions and make informed recommendations to accelerate delivery of key objectives

Manage and elevate broker partners through clear KPIs, structured business planning, consistent routines, monthly score carding and objective accountability

Lead execution, directly and/or indirectly, through UNFI and KeHE—ensuring strong inventory health, promotional compliance, and rapid issue resolution

Identify execution gaps early and recommend refinements to promotional cadence, investment levels, or distributor focus areas to best meet channel/account objectives

Deliver measurable improvements in buying outlets, SKUs-per-store, merchandising, promo execution quality, and other revenue drivers

Build strong working relationships that blend partnership with firmness, ensuring expectations are consistently met

Serve as Pressed’s Natural Channel expert—elevating organizational understanding of how to win in this ecosystem

Lead brokers, distributors, and cross-functional execution partners with clarity, structure, accountability, and pace

Bring a Challenger-style mindset — teaching, reframing, guiding, and influencing partners with insights, data, and conviction

Partner with leadership to test assumptions, refine programs, and identify smarter, more efficient ways to execute

Communicate proactively, reduce ambiguity, and ensure Natural Channel execution stays aligned with brand objectives, supply chain realities, and customer expectations

Model behaviors such as preparedness, responsible urgency, solution-orientation, and an owner’s mentality in all interactions