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Red Ventures · 1 month ago

Growth Marketing Analyst | Energy

Charlotte, NC

Full-time

Hybrid

Entry Level

$80K/yr - $100K/yr

1+ years exp

Red Ventures is a company that helps millions of people worldwide make important decisions through its diverse portfolio of brands. They are seeking a Growth Marketing Analyst to drive user acquisition and optimize experiences within their energy marketplace by executing campaigns and analyzing performance data.

ContentDigital MediaE-CommerceHigher EducationHome ServicesMedia and EntertainmentPersonal HealthTravel

No H1B

Responsibilities

Own end-to-end campaigns: Plan, build, launch, and scale performance marketing initiatives (SEM preferred; Paid Social/Programmatic a plus) with clear goals for volume, efficiency, and incrementality

Optimize landing pages & journeys: Partner with Product, CX, Design, and Engineering to improve page speed, layout, messaging, and forms; design and run A/B and multivariate tests to lift conversion rate and LTV

Instrument, track, and QA data: Ensure accurate tagging and event tracking; collaborate with Analytics/Engineering to troubleshoot discrepancies and maintain reliable reporting across the funnel

Analyze and act fast: Mine large datasets to identify trends, diagnose performance swings, and prioritize high-leverage opportunities; turn insights into clear recommendations and rapid tests

Apply modern analytics tools: Use SQL (and, where useful, Python and LLMs) to dive deeper into performance, experiment design, and attribution; leverage tools like Hightouch to activate audiences

Model impact & measure incrementality: Evaluate channel and landing page changes using sound testing principles and attribution approaches; communicate trade-offs and expected ROI

Collaborate across teams & partners: Work closely with internal stakeholders and external vendors/partners to unlock new growth levers, accelerate execution, and share results

Build visibility: Create dashboards and concise readouts that align stakeholders on results, insights, and next steps

Qualification

SQLPerformance marketingA/B testingGA4Statistical modelingCollaborationCommunication skillsDetail-oriented

Required

1–2 years in marketing and/or data/business analytics with hands-on ownership of performance analyses or experiments

Strong SQL skills and comfort working across large, messy datasets; ability to stitch together tables and answer novel questions

Experimentation mindset: Familiarity with statistical modeling, test design, confidence intervals, and practical attribution concepts

Channel experience: Exposure to at least one performance channel (SEM, Paid Social, Programmatic); SEM background preferred but not required

Landing page chops: Experience partnering with UX/Design/Engineering to improve conversion (copy testing, layout, form UX, page speed, trust signals)

Owner mentality: Proactive, scrappy, and detail-oriented with excellent communication skills across technical and non-technical teams

Collaboration & leadership: Ability to influence peers and partners

Preferred

Comfort with GA4 (or similar), Looker/Tableau/Advanced Excel; nice-to-have: Python or R, Hightouch, BigQuery/DataGrip, and using LLMs to accelerate analysis and ops

Experience mentoring or guiding junior teammates is a plus

Benefits

Health Insurance Coverage (medical, dental, and vision)

Life Insurance

Short and Long-Term Disability Insurance

Flexible Spending Accounts

Holiday Pay

401(k) with match

Employee Assistance Program

Paid Parental Bonding Benefit Program

Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.