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Blink - Employee Experience Platform · 2 months ago

Demand Generation Manager

Boston, Massachusetts, United States

Full-time

Hybrid

Mid Level

Blink is an Employee Experience Platform on a mission to revolutionize the employee experience. They are seeking a Demand Generation Manager to own their demand engine globally, develop and execute multi-channel campaigns, and drive revenue and brand influence.

CollaborationEnterprise SoftwareMessagingMobileMobile Apps

Growth Opportunities

Responsibilities

Own and optimize paid channels — manage day-to-day performance of LinkedIn Ads, Meta Ads, and Google Ads (Search & Display)

Develop and execute campaigns — plan and launch integrated campaigns with clear KPIs that align with sales priorities and regional targets

Ensure a well-oiled marketing operations machine — oversee campaign workflows, data quality, automation, and lead routing to maximize efficiency and ROI

Collaborate with Sales — partner closely with the SDR and AE teams to build high-quality pipeline, refine messaging, and improve lead handoff processes

Analyze and report performance — track results across the funnel, identify insights, and communicate recommendations to marketing and leadership

Experiment and iterate — continuously test new audiences, creative formats, and ad copy to improve performance and expand reach

Work cross-functionally — collaborate with content, product marketing, and brand teams to align messaging and ensure campaign consistency across channels