Rational 360 · 2 weeks ago
Senior Advertising Strategist (On Site - Washington, DC)
Washington, DC
Full-time
Onsite
Mid, Senior Level
$67K/yr - $79K/yr
3+ years expRational 360 is a leading full-service strategic communications and digital agency, and they are seeking a Senior Advertising Strategist to manage and execute digital advertising campaigns. The role involves collaborating with internal teams to develop and implement paid social media and search strategies across various platforms.
Creative AgencyDigital MediaPublic Relations
Responsibilities
Collaborate with internal teams in developing and executing paid social media and paid search strategies across platforms
Launch/manage/optimize and report on campaigns, primarily Facebook/Instagram advertising and paid search campaigns on Google and Bing
Report on performance and analyze data to determine results and actionable learnings
Represent your department in client meetings and conference calls
Participate in new business proposals/presentations
Keep up-to-date on industry trends, including how to best apply them to client initiatives
Qualification
Required
3+ years of hands on keyboard advertising experience in the context of online campaigns
Basic Familiarity of the Facebook/Instagram Advertising Platform and the Google Ads platform and their native measurement solutions
Basic familiarity with LinkedIn Advertising, Twitter Advertising, and other 'tier two' bid-based/performance media platforms
Experience reporting on paid/owned/earned social media
Experience executing ad campaigns with different goals, including acquisition, fundraising, and persuasion
Familiarity with Microsoft Office, browser plug-ins, and third-party analytics/measurement tools in addition to each platform's native measurement solutions
Superior communication skills; be comfortable in managing and handling internal and external communications with grace and ease
Extreme attention to detail and strong writing skills are required
Ability to set advertising goals for campaigns and drive toward them
Ability to work both independently and as a collaborative team
Proven ability to develop creative, strategic digital solutions to communications challenges
Experience working on a fast-paced team with multiple projects happening at the same time
Preferred
Experience in public affairs/advocacy setting is a plus
Basic HTML is a plus
Bachelor's Degree
Benefits
Competitive compensation including year-end bonuses
401K match for full-time employees
Medical, dental, and vision insurance
Paid time off
Paid holidays off
Paid family leave
Sick leave
Flexible work schedule around the holidays
Up to two (2) additional weeks of remote workdays
Professional development in the office or remotely
Weekly all-staff professional development trainings
Mentorship with a senior member of the management team
3-month check-in for all new employees
6-month review
Annual review
Company
Rational 360
Rational 360 is a full-service strategic communications and digital agency.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Patrick Dorton
CEO and Managing Partner
Liji George
Chief Financial Officer and Director Of Operations
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