Demand Generation & Acquisition Specialist jobs in United States
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IDT Corporation · 1 month ago

Demand Generation & Acquisition Specialist

positionTri State Area
timeFull-time
remoteHybrid
seniorityMid, Senior Level
money$100K/yr - $130K/yr
date5+ years exp

IDT is a global provider of unified communications-as-a-service (UCaaS) solutions for businesses. The Demand Generation & Acquisition Specialist is responsible for developing, executing, and measuring lead generation campaigns to drive qualified leads into the sales pipeline, while collaborating with product, marketing, and sales teams to optimize brand presence and customer engagement.

Communications InfrastructureDigital EntertainmentFinancial ServicesPaymentsRetailTelecommunications

Responsibilities

Build, manage and develop campaigns that drive interest in net2phone services
Analyze and report results and make recommendations to continually improve metrics including click-through-rates, cost per lead, lead score, MQL, and close rates, present recommendations to the management team in a clear, logical, and compelling fashion
Identify new strategies to ensure that the most effective platforms and media are incorporated into campaigns
Manage multiple campaigns simultaneously and make adjustments as needed to optimize results. Perform A/B testing with regularity
Maintain knowledge of digital marketing best practices
Maintain knowledge of net2phone’s offerings, direct and indirect selling strategies, partner program and offerings, industry/product solutions, customer applications, competitive product differences, and competitor marketing strategies
Utilize Salesforce to create, monitor, and track report

Qualification

Digital marketingDemand generationMarketing automationAnalytical skillsSEO experienceIndependent workerCommunication skillsProject management

Required

Bachelor's Degree in marketing or related field
5+ years of experience and proven results in developing effective digital marketing and demand/lead-gen campaigns
Highly accountable with the ability to handle multiple projects, manage competing priorities and workflows
Experience with marketing automation tools; HubSpot strongly preferred
Exceptional written and communication skills
Strong analytical and research skills
Independent worker capable of managing multiple projects in parallel
Ability to work in a fast-paced environment
Marketing analytics and SEO experience

Company

IDT Corporation

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Glassdoor4.0
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IDT Corporation enriches lives, providing communication, entertainment and financial services.
dateFounded in 1990
location
Newark, New Jersey, USA
people-size1001-5000 employees
web-link
http://idt.net

Funding

Current Stage
Public Company
Total Funding
unknown
2001-02-26IPO

Leadership Team

S
Samuel Jonas
CEO & COO
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David Wartell
Chief Technology Officer
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Company data provided by crunchbase