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Sika · 10 hours ago

Digital Communications Manager

Madison Heights, MI

Full-time

Onsite

Mid, Senior Level

5+ years exp

Sika is a worldwide innovation and sustainability leader in the development and production of systems and products for construction and manufacturing industries. The Digital Communications Manager will lead the development, execution, and optimization of digital marketing and social media initiatives across the U.S., enhancing brand visibility and engagement through strategic digital content and analytics.

Building MaterialChemicalIndustrialManufacturingMiningPrecious Metals

Responsibilities

Develop and execute digital marketing campaigns that drive brand awareness, engagement, and lead generation

Manage key aspects of the Sika USA website, including content updates, and technical support for internal teams

Support Target Market teams with back-end website functions to ensure a cohesive and unified content strategy

Create and execute digital content for Sika’s communication platforms

Lead SEO initiatives to maximize website visibility, ranking, and overall performance

Coordinate with newly acquired companies to ensure seamless and successful website transitions and integrations

Oversee Sika’s U.S. social media presence using platforms such as Sprout Social or Sprinklr, including approving, scheduling, and optimizing posts in adherence with corporate guidelines

Develop a unified corporate social media content strategy that positions Sika as an industry leader and ensures consistent brand messaging

Review all social content for quality, accuracy, brand alignment, and functionality

Create and publish corporate and brand content across digital channels as needed

Monitor and engage daily with audiences across all platforms, ensuring timely, proactive responses to comments, questions, and feedback

Lead monthly analytics reporting, including social media listening, profile and post performance, tag performance, and competitive benchmarking; share insights with marketing teams and leadership

Establish and refine social media strategies, templates, and best practices to ensure consistent execution and ongoing growth

Support paid media initiatives and contribute to the development and management of Employee Advocacy programs

Assist teams with digital asset management (DAM) by supporting media and file uploads and ensuring proper organization

Provide support for digital platforms, including Unbounce (landing pages), Wistia (video hosting), and Pardot (email marketing)

Collaborate on external communications, including the development and distribution of press releases, newsletters, and internal stories

Support email marketing campaigns and announcements through Pardot, ensuring accuracy and brand consistency

Ensure all communications reflect a consistent voice, tone, and messaging that align with Sika’s brand standards

Participate in and support broader corporate marketing and communications initiatives and events as needed

Work with third party agencies on campaigns, creatives and videos as needed

Qualification

Digital MarketingSocial Media ManagementContent CreationSEOPardotSprout SocialAdobe Creative SuiteDigital Asset ManagementAnalytical SkillsCopywritingProject ManagementAttention to Detail

Required

Bachelor's degree in Marketing, Communications, Digital Media, or related field

5+ years of experience in digital marketing, social media management, or brand communications

Proficiency in digital tools including Sprout Social or Sprinklr, Pardot, Adobe Creative Suite, Digital Asset Management systems, Adobe Experience Manager, and CMS platforms

Strong copywriting, content creation, and analytical skills

Comfortable managing multiple digital tools and platforms

Ability to manage multiple projects and collaborate across diverse teams

Excellent attention to detail, organization, and brand alignment