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GE Vernova · 2 months ago

Talent Attraction Communication Specialist

United States

Full-time

Remote

Mid Level

GE Vernova is seeking a Talent Attraction Communication Specialist to enhance their talent brand through engaging content creation. This role involves planning, writing, and delivering content for various platforms while collaborating with HR and marketing teams to align with strategic goals.

EnergyEnergy EfficiencySustainability

No H1B

Responsibilities

Generates creative content ideas aligned with brand goals and candidate interests, contributing to campaign planning, calendars, and storytelling initiatives

Plan, write and produce compelling content: including engaging recruitment materials, job descriptions, social media posts, ads, email campaigns, blog articles, website copy

Works closely with employees, HR, and the communications team to gather stories and content from across the business, ensuring authentic and engaging messaging

Lead the development and execution of innovative, insight driven social media strategies. Own day to day planning, scheduling and publishing of talent brand content across multiple platforms including social and careers websites

Format and tailor content for various platforms (LinkedIn, job boards, website, internal communications) to ensure maximum impact and engagement

Track content performance, optimise, and provide data driven recommendations to improve future content strategies and adapt to the evolving recruitment landscape

Keep the Talent Acquisition team informed and engaged by sharing campaign updates, performance insights, and upcoming initiatives to support alignment and advocacy

Work closely with Talent Acquisition leadership and stakeholders to understand recruitment needs, brand messaging, and strategic goals, ensuring alignment with broader content strategies

Partner with the marketing team to ensure recruitment content aligns with overall brand campaigns and employer value propositions

Ensure all content reflects GE Vernova’s employer brand voice, tone, and values while supporting recruitment goals and strategic initiatives

Utilize in-house AI tools and emerging technologies to enhance content creation, streamline processes, and improve content effectiveness

Qualification

Content CreationEmployer BrandingSocial Media PlatformsSEO KnowledgeDesign Tool ExperienceContent Management SystemsCollaboration SkillsCreative Problem-Solving

Required

Experience in content creation, communications, or marketing, with a focus on talent acquisition or recruitment preferred, and a Bachelor's degree in Communications, Marketing, Journalism, or a related field

Excellent writing, editing, and proofreading skills, with the ability to adapt tone and style for different audiences and platforms

Understanding of social media platforms, recruitment marketing strategies, and analytics tools

Deep understanding of employer branding, candidate experience, and the role of communication in recruitment

Experience with design tools (Canva, Adobe Creative Suite) to integrate visual elements into content

Knowledge of SEO best practices and their application to recruitment content

Experience with content management systems and AI tools to enhance content creation

Strong collaboration skills and ability to work effectively with cross-functional teams

Creative thinking, problem-solving abilities, and a passion for innovation in communication strategies