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UnionPay International · 3 weeks ago

Marketing and Brand Public Relations Specialist

Jersey City, NJ

Full-time

Onsite

Entry, Mid Level

2+ years exp

UnionPay International is seeking a Brand Marketing Manager to support and implement the company’s global brand and public relations strategies across the U.S. and Canada markets. This role involves conducting market research, engaging with media, executing PR campaigns, and ensuring brand governance.

BankingCredit CardsFinanceFinancial ServicesFinTechPayments

Hiring Manager

Mengnan Zhang

Responsibilities

Conduct and coordinate research on brand equity, market trends, media sentiment, competitor positioning, and cardholder preferences in the U.S., supporting HQ strategy with actionable insights

Build and maintain strong relationships with mainstream media outlets and local marketing channels, and collaborate with HQ to develop and confirm PR or promotional themes

Execute local brand and PR initiatives in alignment with headquarters’ guidelines, and provide support for the Latin American market. Responsibilities include delivering brand and PR training, supporting content development, reviewing materials for compliance with brand visual identity (VI) standards, and assisting with product naming, trademark registration, verification, and ongoing maintenance

Plan and manage public relations events, draft press releases, and create various PR content and marketing collateral to ensure timely, accurate, and effective communication of key company messages to target audiences

Serve as the liaison with the HQ brand and PR teams; support any additional assignments from headquarters or local leadership

Qualification

Brand MarketingPublic RelationsMarket ResearchMedia RelationsContent DevelopmentProject ManagementAnalytical SkillsMicrosoft OfficeMandarin ChineseInterpersonal SkillsCommunication SkillsTeam Collaboration

Required

Bachelor's degree or above, preferably in Marketing, Communications, Business or a related field

Preferably 2 or more years of relevant experience in branding, PR, or marketing, ideally within the financial services or technology sectors

Strong analytical, interpersonal, and project management skills

Excellent verbal and written communication skills in English

Proficiency in Microsoft Office (PowerPoint, Excel, Word); experience with design tools or data visualization is a plus

Familiarity with media relations, event planning, and content development

Willingness to travel for business purposes

Able to work collaboratively with cross-regional and cross-functional teams

Preferred

Mandarin Chinese proficiency is a plus

Experience with design tools or data visualization is a plus

Company

UnionPay International

UnionPay International (UPI) is a subsidiary of China UnionPay focused on the growth and support of UnionPay’s global business. It is a sub-organization of China UnionPay.

Founded in 2012

Shanghai, Shanghai, CHN

501-1000 employees