Luxer One® · 2 months ago
Director of Performance Marketing
Sacramento, CA
Full-time
Hybrid
Director/Executive
7+ years expLuxer One is a company focused on demand generation and marketing strategies. The Director of Performance Marketing will be responsible for leading a team to generate high-quality marketing-sourced leads, optimize marketing channels, and support sales operations with effective tools and narratives.
DeliveryLaundry and Dry-cleaningPackaging Services
Responsibilities
Accountable for the marketing P&L; design and review the marketing budget; monthly performance and return on marketing investment reporting
Publish a rolling 5-quarter growth calendar and associated MQL pipeline forecast with ±10% accuracy
Report on marketing metrics and insights
Participate in quarterly and annual planning and align marketing Objectives, goals and workstreams (Rocks) to company objectives (Growth targets, 3HAG strategic priorities)
Build and optimize the full‑funnel engine across paid media, content/SEO/AEO, email, field/VAR, tradeshow/events and communities
Monitor campaigns continuously; prioritize projects and allocate resources to what performs
Conduct market and competitive analysis to identify challenges and opportunities for growth. Capitalize on leverage points vs competition
Track competitors’ activities and adjust (or double down) plans accordingly
Define segment/vertical narratives, value propositions, and proposition packaging for Multifamily and Commercial markets (Retail/BOPIS, EDU, Hospitality) and other markets
Build/refine vertical marketing playbooks, battlecards, sales job aides and case stories
Proactive Sales partner. See friction in the funnel? Diagnose root cause and ship the marketing fix (messaging, content, tools, campaigns)
Steward the master brand (Luxer One) and endorsed brands (Droplocker, Harbor)
Operate reviews (Trustpilot, Google, BBB) and community programs (Reddit/forums) to improve share‑of‑voice and sentiment
Build media and stakeholder relationships via creative PR; provide guidance and ideas for effective events
Oversee tradeshow planning: Identify where we need to be, who needs to be there, how we show up and what we say and how we drive excitement and engagement while there
Responsible for the website, SEO/SEM/AEO strategy and analytics with the Digital Specialist; maintain a high‑velocity experimentation and refinement backlog
Ensure a clean data pipeline from marketing into Zoho CRM and dashboards; enforce CRM hygiene standards as it relates to marketing
Create an inspiring team environment with open communication
Delegate clearly, expect accountability and regular feedback; empower employees to own projects, goals and acountabilities
Discover training needs; provide coaching and development plans
Forecast hiring needs and participate in recruiting to maintain a high bar and ensure we have the right people in the right seats
Report on pipeline, return on marketing investment, risks, and resourcing; propose cross‑company moves that create step‑change impact
Serve as the AEO champion in cross‑functional forums; drive adoption of AEO principles and metrics within Marketing and with partner teams
Qualification
Required
Bachelor's degree in Business, Marketing, or related field
7+ years progressive marketing experience
3+ years direct management with success leading and motivating teams (and cross‑functional groups)
Digital portfolio required demonstrating marketing work (campaigns, narratives, enablement)
Strong branding and reputation management
Knowledge of customer acquisition strategies
Ability to travel for field events, conferences, and team sessions
Experience with Zoho CRM (or analogous), SalesLoft, Cordial, Tableau, attribution platforms, Google Workspace
Company
Luxer One®
Welcome to the future of package delivery.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2018-12-19Acquired
Leadership Team
Van Tucker
VP of Technology Partnerships | Harbor, Marketplace Locker Network
Joe Medeiros
Sales Operations Analyst/Channel Partner Manager
Recent News
2025-05-05
Company data provided by crunchbase